Business name, domain name, brand logo are all essential to build a brand for your ecommerce websites. Your domain name is your website’s home address on the Internet. It’s important to choose a domain name that not only works for your business but also easy to find and promote. Your domain name is the first thing your visitors will see and a good domain name will make a positive and lasting impression. What’s more, keywords in your domain name can help your SEO ranking. And the right domain name can increase brand recognition. Make sure to put some careful thought into choosing your domain name. The article will introduce steps to choose a domain name and give some tips for you to choose a good domain name.
Steps To Choose A Domain Name
1. Choose keywords that represent your site
You can generate ideas for a domain name based on your site’s name or your existing business. Most importantly, you should choose one or more keywords that represent your site and content. A strong keyword is a key ingredient of a truly effective domain name. Using keywords in your domain name can bring in more traffic by helping your site rank more highly in search engine results. Furthermore, keywords can help potential visitors better understand your site’s focus and business. It’s a good idea to use tools like Google Keyword Planner, Keywordtool.io and KWFinder to search for terms that have both a high search volume and low competition ideally.
2. Use a domain name generator to browse your options
As long as you have a few keywords, you can use a domain name generator to brainstorm ideas for your domain name and make sure that all its suggestions are available for purchase. These generators turn your ideas into fresh, available domains.
Here are some of domain name generators that you can try out:
IsItWP offers a fast and instant domain research tool. Start by entering a few keywords or your brand name and it will display a ton of domain ideas using a variety of combinations.
3. Select the best domain name based on some simple criteria
You should select the best domain name based on some simple criteria which will be introduced in specific in the following tips for choosing a domain name. There are six tips for you to refer to, including use the right domain name extension, make it short and easy to pronounce and spell, brandable over generic, avoid numbers and hyphens, avoid double letters, and check availability on social media sites and trademarks.
4. Register your domain name
Then all you need to do is buy the domain name based on the hosting provider you decide to use. You can usually purchase a domain name during the process of signing up for a hosting plan. What’s more, you can buy a domain separately through a dedicated registrar or hosting company. And you don’t have to get your hosting and domain name from the same place. There are hundreds of domain name registrars online, such as Domain.com and GoDaddy.
Domain.com is one of the best domain registrars on the market. They offer all top-level domain names, with a smart search feature, premium domains, and all the necessary tools to manage your domain names.
GoDaddy is the largest domain registrar in the world. They manage over 63 million domain names for over 14 million customers.
There are plenty of domain name extensions available today, from the original .com, .net and .org to niche extensions like .pizza, .photography, and even .blog. Among them .com is still the most established and credible domain name extension. Go with .com is still the best choice for it is the most familiar and easiest to remember. Users are conditioned to type .com at the end of every website. If your website was sally.photography, and your users typed in sallyphotography.com, then they might end up on an error page or worst your competitor’s website.
2. Make it short and easy to pronounce and spell
One of the biggest reason for the lost traffic is typos. In the case of typos, when choosing a domain name, it’s extremely important that your domain name is short, under 15 characters ideally and easy to spell and pronounce. Then if you’re ever in a public place without a business card, you can easily share your website and others will be able to remember and find it. It also makes it easier for visitors to share your domain name by word-of-mouth. Tell 10 people your potential domain name and ask them to pronounce it and spell it to see if they have struggled.
3. Brandable over generic
It is important for your domain name to brandable so that it can stand out in people’s mind. Your domain name is the foundation of your brand. A brandable domain name is unique and stands out from the competition, while a generic domain name is usually stuffed with keywords and unmemorable. You can make up your own catchy, new words like what Google, Bing, and Yahoo did. It is also a good idea to use a thesaurus to find interesting words that fit your brand.
4. Avoid numbers and hyphens
Numbers and hyphens are often misunderstood for people who hear your website address don’t know if you’re using a numeral or it’s spelled out or they misplace or forget to add the hyphen. Hyphens and numbers also make it more difficult to pronounce and spell thus are prone to more typos. They also prevent your domain from spreading quickly. So stick to the letters.
5. Avoid double letters
Avoid domain names with doubled letters for the reason that it increases your chances of losing traffic to typos. And most domain name generators are not smart enough to avoid doubled letters, so it’s for you to keep in mind when choosing the domain name.
6. Check availability on social media sites and trademarks
It is necessary to check to see if the name is available on social media sites and if there are any trademarks already registered to the name. You can use a tool like Knowem to check social networks and trademarks for your potential domain name quickly. It’ll show you if it’s available throughout over 25 popular social networks, as well as trademarks.
A perfect name for your business matters a lot. When it comes to starting a dropshipping business, making a perfect name for your dropshipping store is a crucial first step to building a memorable and profitable brand. The name will definitely become your business’s identity and will appear everywhere on your website, logo design, business cards, advertisements, products or services, and many other materials. It should be such that it distinguishes your dropshipping business identity from your competitors and can be remembered by customers easily. The article will introduce ways to come up with the business names, tips for making the business names as well as tools to generate the business names.
Ways To Come Up With Business Names
Brainstorming is a creative process that needs to think outside the box and can be done independently or with others. There are no bad ideas.
You can brainstorm by yourself. Research what already exists, such as check out your competitors, browse for markets like Exchange, and list your favorite business names, to see if they inspire any ideas of your own.
You can also organize a fun brainstorming session and invite your friends, family, or employees to take part in and contribute ideas. Start by using some words that define your industry and products or services you deliver. Once you have a lot of ideas, you need to go back and sort them out to find the best. When you list your thoughts, consider using a word bank to organize them or categorize them by topic, that also helps to generate new ideas after brainstorming.
Combine your various words with partial words. Don't be judgmental. Just write various combinations down on paper. And review the lists to see if there is a combination that gives you a good impression when you see and hear it. Or you can share the lists with someone you trust to ask for their opinions and how they feel about them.
It also a good idea to try using the first letter of every word in a phrase or parts of words or names. For example, AOL (America Online), BENQ (Bringing Enjoyment and Quality to life), and BBC (British Broadcasting Corporation).
And take a symbol or an essential element of your work and try a new name starting from that word, just like Pixar, a combination of the word pixel and the initials of one of its founders, Alvy Ray Smith.
In addition, mix two or more words that are meaningful for you and your business. For example, Compaq (from “computer” and “pack”), Groupon (from “group” and “coupon”), and Evernote (from “forever” and “note”).
3. Use mythology, literature, map or dictionary
It is a good idea to get inspiration from mythology, literature and map. Some famous brand names are about Greek and Roman legends, such as ASUS (from the mythical winged horse Pegasus) and Nike (the goddess of Victory). Furthermore, a character, place or object can also be a good start for a name, such as Samsonite (from the Bible character Samson), Starbucks (from Starbuck, the young chief mate of the Pequod, in Moby Dick).
You can also find out the Greek and Latin translations of your words. Figure out colors, gems, plants, or animals associated with your language to find unique yet appropriate associations and words that can be incorporated into names.
What’s more, use a world map to get inspired, such as Amazon (named after the largest river in the world, by volume of water), Adobe (after the Adobe Creek, running close to the founder’s house), and Fuji (named after the highest mountain in Japan).
Lastly, you could do as Blizzard and Twitter did and just pick a random word from a dictionary.
Tips For Making Business Name
1. Pick an easy name
Use the words that are simple and short and are easy to pronounce and write so that everyone can remember your business names, such as Apple, Southwest, and Virgin. An easy name also makes word-of-mouth communication easier because people can quickly remember and can tell it to others.
2. Available as adomain
You need to make sure that an appropriate domain name is available, ideally, YourCompanyName.com. Customers tend to associate a .com name with a more established business. It is necessary that your URL and business name match to fill your customers with confidence in case that your customers think of spams and web security. And you can check on the availability of a domain name on sites such as GoDaddy.com or NetworkSolutions.com.
3. Test your name
After you have picked a business name, you should test your name to find out if it is a perfect name by knowing people’s reaction. Share the selected name with your family members, trusted friends, even with your potential customers to see if they give good feedback. If the reaction is positive, then go ahead with the choice of the word or word phrase.
You can also test the name on Google AdWords which will list similar phrases along with the global and local monthly searches made for that keyword so that you can ensure that your company name is not already used on the web by others.
4. Avoid literal names
Avoid having a literal name for your business even if it lets consumers instantly know what you produce. You may have a business change later. A good idea is to opt for the word that a little abstract in the sense that it does not spell out your products or services. In other words, use a word that only gives the consumers a hint of what your company does.
5. Avoid geographic names
Avoid the situation that your business name consists of some geographic names unless that you are trying to establish a strong local affinity with a location, such as a neighborhood bar. Your business name should have a universal appeal for your business will grow in the future and cross the geographical boundary.
Tools To Generate Business Names
However, if you don’t have any ideas, or if you’ve hit a creative block, tools to generate business name are great to use to get inspiration for your own ideas and build off of what the generators present to you.
A logo is a direct representation of a brand and a company. It’s what makes your brand recognizable everywhere around the world. It’s one of the first things that customers will notice about your company, so it’s essential that it makes an excellent first impression. And designing a brand logo is a huge responsibility because it means finding a visual way to quickly, and effectively communicate the ideals of a brand. A good logo has to be simple, memorable, timeless, versatile, appropriate. The article will introduce the steps to design, ways to find inspiration, tips for designing logos, and some logo maker websites and tutorials.
Steps To Design
1.Planning & Research
You should have plans and do the research on how you want to approach the design, how it will be used, and how it will relate to your brand identity.
It’s important for you to consider your brand design style when crafting a logo to make sure it’s relative to your brand identity and use the same colors and fonts . Keep a consistent design across all types of designs is extremely important in creating and maintaining a brand identity. And what type of logo formats you need to create will depend on how you’re going to be using the logo. So also try to list how you’re going to use the logo.
2.Create a Logo Concept
To create a logo concept, you should choose a logo type and a style or trend.
In general, there are 5 main categories of logo types, including Symbols, Wordmark, Lettermark, Emblem, and Combination. Depending on the type of business you have, you can pick one of these categories to create your logo.
And there are some logo styles that never went out of style, including Minimal Logo Design, Colorful Logo Design, Abstract Logo Design, Retro & Vintage Logo Design, and Creative & Fun Logo Design.
A logo design specification is about how you want the logo to be designed.
Here are a few of the details you should include in your logo design specification:
Logo type (eg: monogram, wordmark, etc)
Use of colors (eg: brand colors, trends etc)
Logo formats to include (eg: PNG, AI, SVG, etc)
Dimensions (eg: vertical or horizontal, size of the logo)
Logo font (eg: signature, script, etc)
Use of the logo grid
Ask for others thoughts and advice
Choosing a font for your logo design is an important part of a logo design. And there are some of the most popular font types used in logo design, such as Signature Fonts, Handwritten Fonts, Monogram Fonts, Blackletter Fonts, Decorative Fonts.
You also need to choose your logo color to match your brand design. Make sure the colors you choose for the logo can relate to a color group to make it a professional and an accurately designed logo.
The background of your logo is another thing that need to consider. You should know how color works and can design multiple versions of logos using different colors.
So how you’re going to design the logo, DIY or hire a designer? You can make a decision based on your experience and your knowledge.
Ways ToFind Inspiration
Here are a few ways you can find inspiration for your logo design.
1.Browse Behance & Dribbble
Behance and Dribbble are two of the most popular platforms where users can create portfolios and showcase their best work. You can start searching for logo designs and see how designers use different styles of colors, fonts, symbols, and shapes to craft unique logos.
You can find images and designs related to the theme for your logo design and create a moodboard which is great for quickly finding inspiration.
You can find customizable logo templates on marketplaces such as Envato Elements and GraphicRiver to find inspiration from various styles of logo designs and niches.
You can carry a notebook wherever you go so that you can doodle something creative and inspiring as soon as you see or think of to come up with logo ideas.
5.Ask A Designer
You can also get in touch with a professional logo designer on social network and ask for advice. You will get tips on how to find inspiration, logo design standards, and so on.
Tips for Designing Logos
It is necessary for you to understand some of the basics of logo design which will help you better express your brand personality and make it customized.
1.Know Your Audience
Before you make a logo, you should know the audience you want to reach which will help you determine the types of fonts and colors you will use as well as the overall look and feel of your logo.
2.Check Out The Competition
You can look to your competitors and other businesses that target the same audience as you to see if you can spot patterns in font types, icons and colors. And think about what makes them different from you and how you can emphasise these differences in your logo design.
3.Pick The Right Fonts
The fonts you use help you convey the personality of your brand. Are you a luxury brand serving an up-market audience, or a fun, playful brand. These different personalities can be expressed through your font selection.
4.Choose Colors Wisely
Like fonts, the colors you use will help convey the personality of your brand, and different colors have different meanings. For example, Red conveys, energy, warmth, romance, passion, excitement. If you want to combine several colors to tell a complete brand color story, take a look at the color wheel and choose colors that work well together.
5.Keep it Simple
When it comes to creating a logo, less is more. Keep the design simple. Don’t use too many colors or fonts, and make sure that the colors complement each other, the same is true for using font pairs.
6.Tell A Story
Marketers today tend to agree that buyers connect much more strongly to stories than they do to the basic facts of your product. Ideally, a powerful logo features two stories: one that is obvious and another that is hidden.
7.Ask for Feedback
You should always create multiple iterations of your logo and ask your friends, family, and audience (if possible) for feedback. This will help determine which of your final designs is the winner.