Category: Design

Introduce how to choose name and logo of brands to dropshippers who want wo make a brand.

How To Choose A Domain Name For Your Site?

by Cherry Chen
Business name, domain name, brand logo are all essential to build a brand for your ecommerce websites. Your domain name is your website’s home address on the Internet. It’s important to choose a domain name that not only works for your business but also easy to find and promote. Your domain name is the first thing your visitors will see and a good domain name will make a positive and lasting impression. What’s more, keywords in your domain name can help your SEO ranking. And the right domain name can increase brand recognition. Make sure to put some careful thought into choosing your domain name. The article will introduce steps to choose a domain name and give some tips for you to choose a good domain name.

Steps To Choose A Domain Name

1. Choose keywords that represent your site
You can generate ideas for a domain name based on your site’s name or your existing business. Most importantly, you should choose one or more keywords that represent your site and content. A strong keyword is a key ingredient of a truly effective domain name. Using keywords in your domain name can bring in more traffic by helping your site rank more highly in search engine results. Furthermore, keywords can help potential visitors better understand your site’s focus and business. It’s a good idea to use tools like Google Keyword Planner, Keywordtool.io and KWFinder to search for terms that have both a high search volume and low competition ideally.
2. Use a domain name generator to browse your options
As long as you have a few keywords, you can use a domain name generator to brainstorm ideas for your domain name and make sure that all its suggestions are available for purchase. These generators turn your ideas into fresh, available domains.
Here are some of domain name generators that you can try out:
Wordoid
This tool allows you to plug in a word. It will come up with ideas that either contain that word, begin with that word or end with that word.
Lean Domain Search
This tool matches your keyword with other keywords and generates a list of available domains.
Domain Wheel
It allows you to enter a keyword into the search box and it will return lots of variations to choose from.
DomainHole
DomainHole allows you to search keywords, find expired domains, generate new names, and more.
Nameboy
It is one of the oldest and most popular domain name generator tool online. You can search for new company name ideas and get the domain name instantly.
IsItWP
IsItWP offers a fast and instant domain research tool. Start by entering a few keywords or your brand name and it will display a ton of domain ideas using a variety of combinations.
3. Select the best domain name based on some simple criteria
You should select the best domain name based on some simple criteria which will be introduced in specific in the following tips for choosing a domain name. There are six tips for you to refer to, including use the right domain name extension, make it short and easy to pronounce and spell, brandable over generic, avoid numbers and hyphens, avoid double letters, and check availability on social media sites and trademarks.
4. Register your domain name
Then all you need to do is buy the domain name based on the hosting provider you decide to use. You can usually purchase a domain name during the process of signing up for a hosting plan. What’s more, you can buy a domain separately through a dedicated registrar or hosting company. And you don’t have to get your hosting and domain name from the same place. There are hundreds of domain name registrars online, such as Domain.com and GoDaddy.
Domain.com is one of the best domain registrars on the market. They offer all top-level domain names, with a smart search feature, premium domains, and all the necessary tools to manage your domain names.
GoDaddy is the largest domain registrar in the world. They manage over 63 million domain names for over 14 million customers.
In addition, there are domain name registrars:
Name.com
NameCheap
BlueHost
HostGator
InMotion Hosting
DreamHost

Tips For Choosing A Domain Name

1. Use the right domain name extension
There are plenty of domain name extensions available today, from the original .com, .net and .org to niche extensions like .pizza, .photography, and even .blog. Among them .com is still the most established and credible domain name extension. Go with .com is still the best choice for it is the most familiar and easiest to remember. Users are conditioned to type .com at the end of every website. If your website was sally.photography, and your users typed in sallyphotography.com, then they might end up on an error page or worst your competitor’s website.
2. Make it short and easy to pronounce and spell
One of the biggest reason for the lost traffic is typos. In the case of typos, when choosing a domain name, it’s extremely important that your domain name is short, under 15 characters ideally and easy to spell and pronounce. Then if you’re ever in a public place without a business card, you can easily share your website and others will be able to remember and find it. It also makes it easier for visitors to share your domain name by word-of-mouth. Tell 10 people your potential domain name and ask them to pronounce it and spell it to see if they have struggled.
3. Brandable over generic
It is important for your domain name to brandable so that it can stand out in people’s mind. Your domain name is the foundation of your brand. A brandable domain name is unique and stands out from the competition, while a generic domain name is usually stuffed with keywords and unmemorable. You can make up your own catchy, new words like what Google, Bing, and Yahoo did. It is also a good idea to use a thesaurus to find interesting words that fit your brand.
4. Avoid numbers and hyphens
Numbers and hyphens are often misunderstood for people who hear your website address don’t know if you’re using a numeral or it’s spelled out or they misplace or forget to add the hyphen. Hyphens and numbers also make it more difficult to pronounce and spell thus are prone to more typos. They also prevent your domain from spreading quickly. So stick to the letters.
5. Avoid double letters
Avoid domain names with doubled letters for the reason that it increases your chances of losing traffic to typos. And most domain name generators are not smart enough to avoid doubled letters, so it’s for you to keep in mind when choosing the domain name.
6. Check availability on social media sites and trademarks
It is necessary to check to see if the name is available on social media sites and if there are any trademarks already registered to the name. You can use a tool like Knowem to check social networks and trademarks for your potential domain name quickly. It’ll show you if it’s available throughout over 25 popular social networks, as well as trademarks.
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How To Make A Perfect Business Name?

by Cherry Chen
A perfect name for your business matters a lot. When it comes to starting a dropshipping business, making a perfect name for your dropshipping store is a crucial first step to building a memorable and profitable brand. The name will definitely become your business’s identity and will appear everywhere on your website, logo design, business cards, advertisements, products or services, and many other materials. It should be such that it distinguishes your dropshipping business identity from your competitors and can be remembered by customers easily. The article will introduce ways to come up with the business names, tips for making the business names as well as tools to generate the business names.

Ways To Come Up With Business Names

1. Brainstorm
Brainstorming is a creative process that needs to think outside the box and can be done independently or with others. There are no bad ideas.
You can brainstorm by yourself. Research what already exists, such as check out your competitors, browse for markets like Exchange, and list your favorite business names, to see if they inspire any ideas of your own.
You can also organize a fun brainstorming session and invite your friends, family, or employees to take part in and contribute ideas. Start by using some words that define your industry and products or services you deliver. Once you have a lot of ideas, you need to go back and sort them out to find the best. When you list your thoughts, consider using a word bank to organize them or categorize them by topic, that also helps to generate new ideas after brainstorming.
And there are four best brainstorming tools for 2019, includes Coggle, Mindmeister, LucidChart, and Scapple.
2. Experiment
Combine your various words with partial words. Don't be judgmental. Just write various combinations down on paper. And review the lists to see if there is a combination that gives you a good impression when you see and hear it. Or you can share the lists with someone you trust to ask for their opinions and how they feel about them.
It also a good idea to try using the first letter of every word in a phrase or parts of words or names. For example, AOL (America Online), BENQ (Bringing Enjoyment and Quality to life), and BBC (British Broadcasting Corporation).
And take a symbol or an essential element of your work and try a new name starting from that word, just like Pixar, a combination of the word pixel and the initials of one of its founders, Alvy Ray Smith.
In addition, mix two or more words that are meaningful for you and your business. For example, Compaq (from “computer”  and “pack”), Groupon (from “group” and “coupon”), and Evernote (from “forever” and “note”).
3. Use mythology, literature, map or dictionary
It is a good idea to get inspiration from mythology, literature and map. Some famous brand names are about Greek and Roman legends, such as ASUS (from the mythical winged horse Pegasus) and Nike (the goddess of Victory). Furthermore, a character, place or object can also be a good start for a name, such as Samsonite (from the Bible character Samson), Starbucks (from Starbuck, the young chief mate of the Pequod, in Moby Dick).
You can also find out the Greek and Latin translations of your words. Figure out colors, gems, plants, or animals associated with your language to find unique yet appropriate associations and words that can be incorporated into names.
What’s more, use a world map to get inspired, such as Amazon (named after the largest river in the world, by volume of water), Adobe (after the Adobe Creek, running close to the founder’s house), and Fuji (named after the highest mountain in Japan).
Lastly, you could do as Blizzard and Twitter did and just pick a random word from a dictionary.

Tips For Making Business Name

1. Pick an easy name
Use the words that are simple and short and are easy to pronounce and write so that everyone can remember your business names, such as Apple, Southwest, and Virgin. An easy name also makes word-of-mouth communication easier because people can quickly remember and can tell it to others.
2. Available as a domain
You need to make sure that an appropriate domain name is available, ideally, YourCompanyName.com. Customers tend to associate a .com name with a more established business. It is necessary that your URL and business name match to fill your customers with confidence in case that your customers think of spams and web security. And you can check on the availability of a domain name on sites such as GoDaddy.com or NetworkSolutions.com.
3. Test your name
After you have picked a business name, you should test your name to find out if it is a perfect name by knowing people’s reaction. Share the selected name with your family members, trusted friends, even with your potential customers to see if they give good feedback. If the reaction is positive, then go ahead with the choice of the word or word phrase.
You can also test the name on Google AdWords which will list similar phrases along with the global and local monthly searches made for that keyword so that you can ensure that your company name is not already used on the web by others.
4. Avoid literal names
Avoid having a literal name for your business even if it lets consumers instantly know what you produce. You may have a business change later. A good idea is to opt for the word that a little abstract in the sense that it does not spell out your products or services. In other words, use a word that only gives the consumers a hint of what your company does.
5. Avoid geographic names
Avoid the situation that your business name consists of some geographic names unless that you are trying to establish a strong local affinity with a location, such as a neighborhood bar. Your business name should have a universal appeal for your business will grow in the future and cross the geographical boundary.

Tools To Generate Business Names

However, if you don’t have any ideas, or if you’ve hit a creative block, tools to generate business name are great to use to get inspiration for your own ideas and build off of what the generators present to you.
There is a list of business name generator tools:
1. Shopify's business name generator
2. Namelix
3. Wordoid
4. Dot-o-mator
5. NameStation
6. Domain Hole
7. Oberlo's business name generator
8. Bustaname
9. Domainr
10. Impossibility!
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