Category: Branding

Introduce how to choose name and logo, also how to make a branding plan, as well as typical successful stories that dropshippers can refer to.

How To Choose A Domain Name For Your Site?

by Cherry Chen
Business name, domain name, brand logo are all essential to build a brand for your ecommerce websites. Your domain name is your website’s home address on the Internet. It’s important to choose a domain name that not only works for your business but also easy to find and promote. Your domain name is the first thing your visitors will see and a good domain name will make a positive and lasting impression. What’s more, keywords in your domain name can help your SEO ranking. And the right domain name can increase brand recognition. Make sure to put some careful thought into choosing your domain name. The article will introduce steps to choose a domain name and give some tips for you to choose a good domain name.

Steps To Choose A Domain Name

1. Choose keywords that represent your site
You can generate ideas for a domain name based on your site’s name or your existing business. Most importantly, you should choose one or more keywords that represent your site and content. A strong keyword is a key ingredient of a truly effective domain name. Using keywords in your domain name can bring in more traffic by helping your site rank more highly in search engine results. Furthermore, keywords can help potential visitors better understand your site’s focus and business. It’s a good idea to use tools like Google Keyword Planner, Keywordtool.io and KWFinder to search for terms that have both a high search volume and low competition ideally.
2. Use a domain name generator to browse your options
As long as you have a few keywords, you can use a domain name generator to brainstorm ideas for your domain name and make sure that all its suggestions are available for purchase. These generators turn your ideas into fresh, available domains.
Here are some of domain name generators that you can try out:
Wordoid
This tool allows you to plug in a word. It will come up with ideas that either contain that word, begin with that word or end with that word.
Lean Domain Search
This tool matches your keyword with other keywords and generates a list of available domains.
Domain Wheel
It allows you to enter a keyword into the search box and it will return lots of variations to choose from.
DomainHole
DomainHole allows you to search keywords, find expired domains, generate new names, and more.
Nameboy
It is one of the oldest and most popular domain name generator tool online. You can search for new company name ideas and get the domain name instantly.
IsItWP
IsItWP offers a fast and instant domain research tool. Start by entering a few keywords or your brand name and it will display a ton of domain ideas using a variety of combinations.
3. Select the best domain name based on some simple criteria
You should select the best domain name based on some simple criteria which will be introduced in specific in the following tips for choosing a domain name. There are six tips for you to refer to, including use the right domain name extension, make it short and easy to pronounce and spell, brandable over generic, avoid numbers and hyphens, avoid double letters, and check availability on social media sites and trademarks.
4. Register your domain name
Then all you need to do is buy the domain name based on the hosting provider you decide to use. You can usually purchase a domain name during the process of signing up for a hosting plan. What’s more, you can buy a domain separately through a dedicated registrar or hosting company. And you don’t have to get your hosting and domain name from the same place. There are hundreds of domain name registrars online, such as Domain.com and GoDaddy.
Domain.com is one of the best domain registrars on the market. They offer all top-level domain names, with a smart search feature, premium domains, and all the necessary tools to manage your domain names.
GoDaddy is the largest domain registrar in the world. They manage over 63 million domain names for over 14 million customers.
In addition, there are domain name registrars:
Name.com
NameCheap
BlueHost
HostGator
InMotion Hosting
DreamHost

Tips For Choosing A Domain Name

1. Use the right domain name extension
There are plenty of domain name extensions available today, from the original .com, .net and .org to niche extensions like .pizza, .photography, and even .blog. Among them .com is still the most established and credible domain name extension. Go with .com is still the best choice for it is the most familiar and easiest to remember. Users are conditioned to type .com at the end of every website. If your website was sally.photography, and your users typed in sallyphotography.com, then they might end up on an error page or worst your competitor’s website.
2. Make it short and easy to pronounce and spell
One of the biggest reason for the lost traffic is typos. In the case of typos, when choosing a domain name, it’s extremely important that your domain name is short, under 15 characters ideally and easy to spell and pronounce. Then if you’re ever in a public place without a business card, you can easily share your website and others will be able to remember and find it. It also makes it easier for visitors to share your domain name by word-of-mouth. Tell 10 people your potential domain name and ask them to pronounce it and spell it to see if they have struggled.
3. Brandable over generic
It is important for your domain name to brandable so that it can stand out in people’s mind. Your domain name is the foundation of your brand. A brandable domain name is unique and stands out from the competition, while a generic domain name is usually stuffed with keywords and unmemorable. You can make up your own catchy, new words like what Google, Bing, and Yahoo did. It is also a good idea to use a thesaurus to find interesting words that fit your brand.
4. Avoid numbers and hyphens
Numbers and hyphens are often misunderstood for people who hear your website address don’t know if you’re using a numeral or it’s spelled out or they misplace or forget to add the hyphen. Hyphens and numbers also make it more difficult to pronounce and spell thus are prone to more typos. They also prevent your domain from spreading quickly. So stick to the letters.
5. Avoid double letters
Avoid domain names with doubled letters for the reason that it increases your chances of losing traffic to typos. And most domain name generators are not smart enough to avoid doubled letters, so it’s for you to keep in mind when choosing the domain name.
6. Check availability on social media sites and trademarks
It is necessary to check to see if the name is available on social media sites and if there are any trademarks already registered to the name. You can use a tool like Knowem to check social networks and trademarks for your potential domain name quickly. It’ll show you if it’s available throughout over 25 popular social networks, as well as trademarks.
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How To Write A Brand Plan For Your Dropshipping Store?

by Cherry Chen
It is widely known that brand is important for dropshipping business. To build a brand effectively, except for the brand logo or brand name design, it is necessary and essential to write a brand plan to execute the brand strategies better. In specific, a well-written brand plan focuses on an organization's brain-trust, resources and tactics in the direction they need to go in order for a brand to achieve its goals. It combines functions such as marketing, sales, product development and outline what each group needs to do for the brand to be successful. What’s more, it sets goals that operations and finance need to support. Thus everyone drives against the same vision, key issues, strategies, and tactics. The article will introduce how to write a brand plan for your dropshipping store.
Answer Five Questions
An effective brand plan answers where we are, why we are here, where we might be, how we get there, and what we need to do. By answering these five strategic questions, you will find that you have your own analysis, key questions, vision, goals, strategy, execution, and measurement. You can write 2-3 bullet points for each of the questions and you will have a rough draft outline to ensure the overall flow of the plan.

Consider Elements Of The Brand Plan

In fact, the five questions above can reflect the elements of the brand plan. You can write a brand plan based on the elements. The image below shows the corresponding relation.
1. Vision/Purpose/Goals
There is a saying by Yogi Berra, “if you don’t know where you’re going, you might not get there”. The vision answers “where could we be” with the balance of aspiration (stretch) and reality (achievement). You can also understand it as long term purpose or goals that define your success. A good vision should excite you a lot rather than scare you a little. Ideally, it is both qualitative and quantitative, which is appreciable measurable respectively. At least 5-10 years or more than the vision can last. And the vision should be easy for everyone to understand and rally around. Don’t mix vision with the mission. The mission is more specific and about how will you get to where you want to be.
2. Situation Analysis
Situation analysis is the foundation of a marketing plan which answers “where we are” in the market. It includes a thorough examination of internal and external factors affecting business, such as the category, consumer, competitors, channels, brand and a current market scenario like what value your product intends to bring into the mark. You can summarize what is driving the business, what’s holding it back and then lay out the risks and untapped opportunities. Try to use SWOT analytical method and focus on the top 3-4 points which cover strength, weakness, opportunities, and threats. By creating an overview of the organization, you will have a better understanding of the factors that will influence its future.
3. Key Issues
Key issues answer “why are you here” and can be found by answering the four questions.
①What is the CORE STRENGTH your brand can win on?
②How tightly CONNECTED is your consumer to your brand?
③What is your current COMPETITIVE position?
④What is the current business SITUATION your brand faces?
After having deep-dive analysis on the answers to the four questions, you will have a good start on your competitive, brand, consumer and situational issues.
4. Strategies
Strategies answer “how to get there”. You need to make choice at the strategic level when facing limited resources in terms of dollars, time, people and partnerships. A customer may experience different periods for your brand, from unknown, indifferent, purchase, like it, to be loyal. And in different periods, you should make different strategies.
When customers are unknown about your brand, you should catch the attention of them by launching events, advertise, etc. So customers will see the brand in the crowd. At the Indifferent stage, focus on establishing your brand position in the consumers’ mind and create an option for them. Then customers may have the interest to purchase your brand’s products. At the moment, you should take strategic work to separate your brand from the pack to build trust following with each happy purchase. After purchase, customers may like your brand. Don’t hesitate to drive a deeper connection with them. At last, customers may be loyal to your brand and you should try to get your loyal customers to speak on the brand’s behalf. Mobilize brand fans as advocates.
5. Execute&Measure
Execute answers “What do we need to do”. It matches up marketing execution activity to the brand strategy. There is no doubt that execution needs to create a bond with consumers who connect with the soul of the brand, establish your brand’s reputation based on a distinct positioning, influence consumers to alter their behavior to think, feel or act, etc. Then your brand will be stronger. You can start with a Consumer Buying System that can match your brand’s Marketing execution to where your consumer stands with your brand. Focus your marketing activities by comparing each strategy’s impact on business and difficulty level to implement. Then you will know what is a priority to execute.
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How To Make A Perfect Business Name?

by Cherry Chen
A perfect name for your business matters a lot. When it comes to starting a dropshipping business, making a perfect name for your dropshipping store is a crucial first step to building a memorable and profitable brand. The name will definitely become your business’s identity and will appear everywhere on your website, logo design, business cards, advertisements, products or services, and many other materials. It should be such that it distinguishes your dropshipping business identity from your competitors and can be remembered by customers easily. The article will introduce ways to come up with the business names, tips for making the business names as well as tools to generate the business names.

Ways To Come Up With Business Names

1. Brainstorm
Brainstorming is a creative process that needs to think outside the box and can be done independently or with others. There are no bad ideas.
You can brainstorm by yourself. Research what already exists, such as check out your competitors, browse for markets like Exchange, and list your favorite business names, to see if they inspire any ideas of your own.
You can also organize a fun brainstorming session and invite your friends, family, or employees to take part in and contribute ideas. Start by using some words that define your industry and products or services you deliver. Once you have a lot of ideas, you need to go back and sort them out to find the best. When you list your thoughts, consider using a word bank to organize them or categorize them by topic, that also helps to generate new ideas after brainstorming.
And there are four best brainstorming tools for 2019, includes Coggle, Mindmeister, LucidChart, and Scapple.
2. Experiment
Combine your various words with partial words. Don't be judgmental. Just write various combinations down on paper. And review the lists to see if there is a combination that gives you a good impression when you see and hear it. Or you can share the lists with someone you trust to ask for their opinions and how they feel about them.
It also a good idea to try using the first letter of every word in a phrase or parts of words or names. For example, AOL (America Online), BENQ (Bringing Enjoyment and Quality to life), and BBC (British Broadcasting Corporation).
And take a symbol or an essential element of your work and try a new name starting from that word, just like Pixar, a combination of the word pixel and the initials of one of its founders, Alvy Ray Smith.
In addition, mix two or more words that are meaningful for you and your business. For example, Compaq (from “computer”  and “pack”), Groupon (from “group” and “coupon”), and Evernote (from “forever” and “note”).
3. Use mythology, literature, map or dictionary
It is a good idea to get inspiration from mythology, literature and map. Some famous brand names are about Greek and Roman legends, such as ASUS (from the mythical winged horse Pegasus) and Nike (the goddess of Victory). Furthermore, a character, place or object can also be a good start for a name, such as Samsonite (from the Bible character Samson), Starbucks (from Starbuck, the young chief mate of the Pequod, in Moby Dick).
You can also find out the Greek and Latin translations of your words. Figure out colors, gems, plants, or animals associated with your language to find unique yet appropriate associations and words that can be incorporated into names.
What’s more, use a world map to get inspired, such as Amazon (named after the largest river in the world, by volume of water), Adobe (after the Adobe Creek, running close to the founder’s house), and Fuji (named after the highest mountain in Japan).
Lastly, you could do as Blizzard and Twitter did and just pick a random word from a dictionary.

Tips For Making Business Name

1. Pick an easy name
Use the words that are simple and short and are easy to pronounce and write so that everyone can remember your business names, such as Apple, Southwest, and Virgin. An easy name also makes word-of-mouth communication easier because people can quickly remember and can tell it to others.
2. Available as a domain
You need to make sure that an appropriate domain name is available, ideally, YourCompanyName.com. Customers tend to associate a .com name with a more established business. It is necessary that your URL and business name match to fill your customers with confidence in case that your customers think of spams and web security. And you can check on the availability of a domain name on sites such as GoDaddy.com or NetworkSolutions.com.
3. Test your name
After you have picked a business name, you should test your name to find out if it is a perfect name by knowing people’s reaction. Share the selected name with your family members, trusted friends, even with your potential customers to see if they give good feedback. If the reaction is positive, then go ahead with the choice of the word or word phrase.
You can also test the name on Google AdWords which will list similar phrases along with the global and local monthly searches made for that keyword so that you can ensure that your company name is not already used on the web by others.
4. Avoid literal names
Avoid having a literal name for your business even if it lets consumers instantly know what you produce. You may have a business change later. A good idea is to opt for the word that a little abstract in the sense that it does not spell out your products or services. In other words, use a word that only gives the consumers a hint of what your company does.
5. Avoid geographic names
Avoid the situation that your business name consists of some geographic names unless that you are trying to establish a strong local affinity with a location, such as a neighborhood bar. Your business name should have a universal appeal for your business will grow in the future and cross the geographical boundary.

Tools To Generate Business Names

However, if you don’t have any ideas, or if you’ve hit a creative block, tools to generate business name are great to use to get inspiration for your own ideas and build off of what the generators present to you.
There is a list of business name generator tools:
1. Shopify's business name generator
2. Namelix
3. Wordoid
4. Dot-o-mator
5. NameStation
6. Domain Hole
7. Oberlo's business name generator
8. Bustaname
9. Domainr
10. Impossibility!
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Successful Case, from DropShipping to Branding — Shapermint

by Andy Chou

CJDropshipping is one of the first dropshipping supply companies in China and strives to provide an all-in-one solution for aspiring entrepreneurs. Initially starting as a jewelry manufacturer on alibaba.com and aliexpress.com, CJ Dropshipping quickly grew to a multi niche supplier for business around the world. We discovered the dropshipping business model when fulfilling orders for a particular entrepreneur. Juan(Co-Founder in Trafilea) is from Iceland, at the time he was a student in his freshman year of university constantly selling hundreds FAST and Furious Necklace. We wondered why one person would buy so many necklaces and have them shipped all around the world, specifically requesting to never ship the item with an invoice. We eventually spoke with Juan via Skype and not long afterwards scheduled a meeting at our headquarters in China. We went on to be lasting business partners and sold millions worth of products

Shapermint Juan

 

These were the early days of dropshipping, the business model didn't even have a proper name at the time. And because it was still so fresh, it was largely unregulated. It was like the “wild west,” where nearly anything was up for grabs. And like most pioneers, you tend to go where the money is. In terms of dropshipping, this meant you can easily sell branded products without necessarily needing a licence. It was certainly a grey area, but we went on to sell tons of Harry Potter necklaces. However, over time Juan faced issues with his payment gateway, and not long after Facebook blocked his account. It was becoming very obvious that working within this grey area was not going to be sustainable. And quickly ditched selling branded merchandise in favour of something viable.

I have to say that Trafilea has grown to be a massive company since 2016. They are literally masters of marketing and managed themselves so well that they were able to scale to the position they hold today. After deciding to switch products, Juan then focused on marketing the elephant pillow. This however was another grey area product, as IKEA was selling something very similar at the time. But Juan knew how to advertise and I knew where they were being manufactured, so quickly we had another winner on our hands. We were sending packages out like crazy, it was a win-win situation for both of us. With thousands of units sold daily for that product alone. You can see exactly how crazy it was here.

It was an incredible couple of months for both Trafilea and CJ Dropshipping. Both of us have seen tremendous growth from just a handful of winning products. I’m not going to go into detail of his methods, but Juan really knew how to pick winners. I’m sure he spent hours researching and testing products and their niches. But while searching for a product that’s more “evergreen” Juan at Trafilea was able to find another huge niche -- BODY SHAPING

We here at CJ talk with a ton of dropshippers and most of them find that it’s hard to make consistent sales the entire year round. Let alone off of one niche/targeted audience. So the concept that a product can remain “evergreen” through the entirety of the year sounds like a myth to most people. The problem is that most people tend to sell products that has little shelf life. Meaning that over time the product or niche will become saturated. Smart entrepreneurs have adapted by selling a rotating supply of different gadgets. When a product becomes liquidated they simply switch it for another and start the whole advertising process over again. Some simply ignore their own store for several months as they only make sales during a certain portion of the year.

Selling shapperware was ultimately Juan’s winning niche, with his first brand being EMPETUA. He initially tested it’s viability using Aliexpress. He found the right product but was unsatisfied with the inconsistent shipping times. Later opting for CJ Dropshipping as we typically could get deliveries to customers a week faster. It’s a good strategy to test product with Aliexpress and then scale with CJ once finding a winner. You can read more about the process here. It’s not often that we fulfill hundreds of orders from the get-go. And I attribute his immediate success to actually designing the product before launch. After hours of research and testing to see if the product was even viable, he had our Sourcing Agents contact numerous manufacturers to custom make a signature line of shapperware. It was a process of adjusting sizes to fit both the Europian and American markets. We would submit the final silhouettes to different manufacturers scattered throughout the mainland, from Guangzhou, Fujian, Shenzhen, Yiwu, Zhuji, and Jiangxi to find the best prices. When prototypes were made we would then check the quality before sending the best ones to Juan for approval. It wasn't easy, but we knew that Juan had something special and was more than cabible at marketing the product correctly. With his superior product and knowledge in advertising paired with our ability to offer faster shipping, we again had another winner on our hands.

One thing that really ensured their success was custom packaging. Not only did we help source the product but we also had custom mailers and pack-ins made as well. Virtually none of Juan’s competitors had anything like this. Which made him stand out and gave his company more credibility. His customers where impressed, often posting their purchases on Facebook and Instagram.

In 2017, EMPETUA was exclusively dropshipping units from China. Which means that orders typically took 20+ days to arrive. They were getting complaints, which is never good for business. In 2018 they aimed to take a more domestic approach to dropshipping. We here at CJ had opened our first fulfillment center in the U.S around that time. So naturally we saw another win-win situation for everyone. They asked their American customers if they will paying 5 dollars more for 2-5 day shipping. And the results yielded an astounding yes. Within 3 months they re-branded and moved all their inventory into the U.S and exclusively shipped domestically.

Custom Packaging and Insert

Now known as Shapermint, Juan was able to scale his business from a mere idea to one of the most successful e-commerce companies on the web. It wasn't profitable at first, and also required a substantial upfront investment. But with superior marketing and a custom made product, Juan was able to build a high customer retention rate. Not only did he have a product that you can only get through Shappermint, but customers often bought multiple units throughout the year. Simply because he was able to build his brands credibility. Using combination of FB/IG ads, email marketing and being seen on major networks and publications, Shappermint literally dominates the body shaping niche. And with exceptional customer service he is able to keep customers happy and therefore more likely to return for more purchases further down the line.

As it stands now and in the future, only a brands are able to reach a point of sustainability. It would be wise to incorporate this into your overall strategy. It’s important for entrepreneurs to have some form of Branding Guideline, Marketing Strategy and a Scaling Strategy before they launch a new business. These 3 documents will help you reach a higher level of personal success. Though they may change over time, it’s always great to start from somewhere. It’s also important to consider how you structure your business. For instants you can double down on the cost per unit, but if you brand correctly a customer is more likely to purchase multiple units per transaction and return for more further down the line. This can be formulated out as (Branding strategy=Less money on a single purchase+Bigger margins on multiple units sold per transaction+Customer retention based on Brand Credibility) This being only one example of the infinite possibilities on how to structure business and conversion funnels. We here at CJ dropshipping implore you to chart out a structure that best works for you.

Here's a quick list of helpful tips that can summarize this entire article.

  1. Never give up on your dream and always test any products viability. You might have to start off in the grey area, similarly to Trafilea. But be willing to adapt when needed.
  2. Sustainability is the ultimate goal. A winning niche will yield better results over time compared to a winning product.
  3. Hold your business to a high degree, do not to make one-time money.
  4. Scaling you business can only be done with a reliable supplier.
  5. Sourcing Agents, Manufacturers and a Fulfillment Team are all crucial complainants to building your brand. CJ Dropshipping can connect you with all the right people.
  6. Always strive to provide a quality product for your customer.
  7. Fast shipping, custom mailer bags/boxes and promotional pack-ins will absolutely build your customer retention rate .
  8. Design all you mailers to stand out from your competitors.
  9. Customer support can make or break your business. It's very important to listen to your customers needs and incorporate their feedback to the best for your ability.
  10. When scaling your business beyond just yourself as a sole proprietor, it's important to hire for trust and reliability. The team you build will be your greatest asset.

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Why Most of the Big Shopify Sellers Are Building A Brand?

by Andy Chou

What is a brand? When a company wants to establish itself in the marketplace, it often turns to branding for help. The concept of branding is to create a look and feel immediately identifiable and recognizable in the marketplace. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind. 

Why do the top Shopify sellers always implement Branding techniques? Listed below are five key advantages when following this route.

Advantage 1: Improve Awareness

    In most cases, the harder a company works on its branding then the more awareness it creates. For example, Coca-Cola is known worldwide for its product. You can go to any foreign country and immediately recognize the drink by it’s label, though it might be in a different language. The red and white color pallet paired with the shape of the bottle are signature aspects of the Coca-Cola Brand. This is branding and identity at its best.

Advantage 2: Perception of Value

   When a customer makes a decision to buy one product over another, the logo of that product sometimes plays a significant role. Brands that are well-established, typically have a good reputation and are immediately perceived to have higher quality products. For example, if you are in the market for a new TV and have the choice between a Samsung and a Shaasuivg which one would you buy? Probably a Samsung because it’s immediately more recognizable.  People often trust what they know, and are skeptical of the unknown. Therefore building your company's recognition and credibility should be a priority.

Advantage 3: Help Build Customer Loyalty

     Well-executed branding helps cement customer loyalty by reinforcing shopping behaviour and habitual buying of merchandise in the consumer’s mind. While a powerful brand will help to bring new customers, it will also help to keep existing customers loyal.

    Satisfied customers are less likely to similar products from your competitors. By the same token, if you provide high quality products your customer will remain loyal even if you raise your prices. Over time, this can bring increased profits and an enhanced market share and prestige for the brand.

Advantage 4: Launch New Products

    The risk of developing a new product or product line can stay relatively low if you have a strong sense of brand credibility. For example, if customers purchase your products and are satisfied with it’s over all quality, then they will be more likely to try a new line of related products that you can provide further down the line. If you advertise frequently and build your recognition, you are still more likely to make a sale even if you are trying to tap into new markets with a competing product.

Advantage 5: Create Emotional Connections

   The goal of any branding strategy should be to create brand equity. Or how the product makes the customer feel rather than the features it actually contains. Usually this value takes the form of a brand personality and image to which consumers feel an emotional connection. For example, the Disney brand imbues all of its products with a wholesome, child-oriented personality that sets them apart from other entertainment alternatives. Similarly, Hallmark sells more than online greeting cards, its brand image conveys family love and togetherness.

And in detail, there are Top 10 Most Successful Shopify Stores list that you can refer to.

Top 1 The Verge Store
Store URL: https://store.theverge.com/
Category: Clothes
Country: US
Established: 2016
As of now, the Verge Store has added a lot of new things, including mugs, mouse pads, tank tops, and shirts based on inside jokes that continue to be surprisingly relevant. And in 2019, they add more designs based on the great illustrations that appear on their site from their fantastic art team. This all starts with five new shirts from illustrator Alex Castro and design director William Joel.

Top 2 ColourPop
Store URL: https://colourpop.com/
Category: Makeup
Country: US
Established: 2014
ColourPop makes an effort to provide quality formula makeup at drugstore prices, vegan, cruelty-free, and ships direct to customers. It's their mission to redefine luxury beauty by creating amazing products at prices that don't break the bank. Dedicated to newness at lightning speed, they imagine, develop, test, and manufacture all under one roof.

Top 3 Cointelegraph
Store URL: https://store.cointelegraph.com/
Category: Clothes
Country: US
Established: 2013
Cointelegraph is an Online Store which sells Bitcoin T-shirts and Crypto Apparel and provides free shipping worldwide. Their mission is to create a number one cryptocurrency apparel online store where the latest block chain trends are expressed through the prints on top quality wear and accessories. They produce limited collections for cryptocurrency enthusiasts who imbue their outfits and everything around with meaning.

Top 4 Liberation
Store URL: https://boutique.liberation.fr/
Category: Magazine
Country: FR
Established: 2017
The Liberation is a magazine that offers it’s collection of off-series and it’s backlog of issues over the last two years. They also provide free delivery for newspapers in France and  offers a 10% - 15% discount when you buy 4+ copies. Furthermore, it offers money back guarantee for 30 jours.

Top 5 Fashion Nova
Store URL: https://www.fashionnova.com/
Category: Clothes
Country: US
Established: 2006
Fashion Nova is owned and operated in the heart of Downtown Los Angeles, with 5 retail locations throughout Southern California. They were the first most-searched fashion brand on Google in 2018. And they are devoted to delivering the most sought-after, head-turning, up-to-the-moment trends, to anyone, anywhere in the world. They will dress you from head-to-toe, as you take the lead in your own fun life.

Top 6 HBO
Store URL: https://shop.hbo.com/
Category: Synthesize
Country: US
Established: 1972
The HBO Shop is a consumer retail space like no other in New York. It is the store where to find goodies from your favorite series. Featuring a multimedia showcase of HBO's award-winning programming, the store offers visitors the opportunity to purchase an array of quality branded merchandise. Products include popular items such as SEX AND THE CITY quote t-shirts and totes, ENTOURAGE limited-edition watches, GAME OF THRONES T-shirts and accesories, and THE SOPRANOS edition poker sets.

Top 7 National Review
Store URL: https://store.nationalreview.com/
Category: Magazine
Country: US
Established: 2014
You can buy the leading conservative magazine covering news, politics, current events, and culture with detailed analysis and commentary from it. There are also some featured products related to National Review, such as cups or collections.

Top 8 Trakt
Store URL: https://shop.trakt.tv/
Category: Peripherals
Country: US
Established: 2010
Trakt offers unique TV and Movie related merchandise in various shapes, styles and sizes. All of their members can express themselves both on and offline. They believe that whether you’re hitting the bars or a movie premiere, nothing calls out your affection for the silver screen like what you see here.

Top 9 Jeffree Star Cosmetics
Store URL: https://jeffreestarcosmetics.com/
Category: Makeup
Country: US
Established: 2016
As fearlessly glamorous as their creator, Jeffree Star Cosmetics are designed to inspire all beauty lovers to take risks, have fun, and be proud of who they are. The shop has all the latest Velour Liquid Lipsticks, Lip Ammunitions, Velour Lip Scrubs, Eyeshadow Palettes & Skin Frost Highlighters. And free US shipping on all orders that are over $100.

Top 10 Fox Shop
Store URL: https://shop.fox.com/
Category: Peripherals
Country: US
Fox Shop is the official store of Fox television. It has a lot of featured collections based on different fox television theme. And it has some best sellers which is really popular among people. It continues to grow at a phenomenal rate primarily due to their focus on quality and after service.

        For more top successful Shopify Stores, you can review the URL:
        https://www.shopistores.com/top-500-most-successful-shopify-storesWhat is a brand? When a company wants to establish itself in the marketplace, it often turns to branding for help. The concept of branding is to create a look and feel immediately identifiable and recognizable in the marketplace. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind.What is a brand? When a company wants to establish itself in the marketplace, it often turns to branding for help. The concept of branding is to create a look and feel immediately identifiable and recognizable in the marketplace. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind.Why do the top Shopify sellers always implement Branding techniques? Listed below are five key advantages when following this route.Advantage 1: Improve Awareness

    In most cases, the harder a company works on its branding then the more awareness it creates. For example, Coca-Cola is known worldwide for its product. You can go to any foreign country and immediately recognize the drink by it’s label, though it might be in a different language. The red and white color pallet paired with the shape of the bottle are signature aspects of the Coca-Cola Brand. This is branding and identity at its best.


Why Most of the Large Shopify Sellers Are following the Brand?

What is a brand? When a company wants to establish itself in the marketplace, it often turns to branding for help. The concept of branding is to create a look and feel immediately identifiable and recognizable in the marketplace. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind. 

Why large sellers of Shopify are following the Brand Route? Listed below are five key advantages of branding.

Advantage 1: Improve Brand Awareness
     The harder a company works on its branding, in most cases, the more awareness it creates. For example, Coca-Cola is known worldwide for its product. A consumer can see it in a foreign county, with labeling in a foreign language and know it is a Coca-Cola product. The red color and shape of the bottle is an immediate trigger in many minds as to the fact that the drink is a Coca-Cola product. This is branding and identity at its best.
Advantage 2: Enhance Product Recognition
    When a customer makes a decision to buy one product over another, the branding image of that product sometimes plays a significant role. Brands that are well-established, have a good reputation and are immediately recognizable to the consumer are more likely to be purchased than those that are unknown. People often trust what they know, and distrust or at least are suspicious of the unknown. Whether the influence of your strong brand gets the consumer to consider purchasing your product, or it altogether dismisses the lesser-known competition, it has paid off eventually.
Advantage 3: Help Build Customer Loyalty
      Well-executed branding helps create customer loyalty by reinforcing shopping behaviour and habitual buying of merchandise in the consumer's mind. While a powerful brand will help to bring new customers to you, it will also help to keep existing customers loyalty.
     Customers who have tried the brand on the strength of its name and reputation and who have been happy with the results are not likely to move away in favor of a new product. By the same token, customers who are loyal to your brand will remain so through prices rising and further establishment of your brand as a high-quality player in comparison to the rest of the market. Over time, this can bring increased profits and an enhanced market share and prestige for the brand.
Advantage 4: Launch New Products
     A strong brand makes the development and launch of new products and product lines less risky and more welcome on the whole by the consumer. For example, if a consumer has purchased your products and found them to be of good quality and value, he will be more likely to try the new line of other related/similar products that carry your brand when you release them next time. If all things are equal and the price of your product is comparable to the price of the unknown brand next to you on the retail shelf, the consumer is likely to go with your brand thanks to the strength of its name and the frequency with which he has seen it in advertisements and throughout his/her daily life.
Advantage 5: Create Emotional Connections
    The goal of branding strategy is to creating brand equity, it is that marketers add to their product's basic features and functions. Usually this value takes the form of a brand personality and image to which consumers feel an emotional connection. For example, the Disney brand imbues all of its products with a wholesome, child-oriented personality that sets them apart from other entertainment alternatives. Similarly, Hallmark sells more than online greeting cards, its brand image conveys family love and togetherness.

      And in detail, there are Top 10 Most Successful Shopify Stores list that you can refer to.

Top 1 The Verge Store
Store URL: https://store.theverge.com/
Category: Clothes
Country: US
Established: 2016
During the past time, the Verge Store has added a lot of new things, including mugs, mouse pads, tank tops, and shirts based on inside jokes that continue to be surprisingly relevant. And in 2019, they add more designs based on the great illustrations that appear on their site from their fantastic art team. This all starts with five new shirts from illustrator Alex Castro and design director William Joel.

Top 2 ColourPop
Store URL: https://colourpop.com/
Category: Makeup
Country: US
Established: 2014
ColourPop makes an effort to provide quality formula makeup at drugstore prices, vegan, cruelty-free, and ships direct to customers. It's their mission to redefine luxury beauty by creating amazing products at prices that don't break the bank. Dedicated to newness at lightning speed, they imagine, develop, test, and manufacture all under one roof.

Top 3 Cointelegraph
Store URL: https://store.cointelegraph.com/
Category: Clothes
Country: US
Established: 2013
Cointelegraph is an Online Store which sells Bitcoin T-shirts and Crypto Apparel and provides free shipping worldwide. Their mission is to create a number one cryptocurrency apparel online store where the latest block chain trends are expressed through the prints on top quality wear and accessories. They produce limited collections for cryptocurrency enthusiasts who imbue their outfits and everything around with meaning.

Top 4 Liberation
Store URL: https://boutique.liberation.fr/
Category: Magazine
Country: FR
Established: 2017
From the store, you can find the old issues of Liberation over the last two years or so, as well as collectors and off-series. The issues have great influence to people. It provides free delivery for newspapers in France and it has 10% or 15% discount for four or five copies purchased respectively. Furthermore, it offers money back guarantee for 30 jours.

Top 5 Fashion Nova
Store URL: https://www.fashionnova.com/
Category: Clothes
Country: US
Established: 2006
Fashion Nova is owned and operated in the heart of Downtown Los Angeles, with 5 retail locations throughout Southern California. They were the first most-searched fashion brand on Google in 2018. And they are devoted to delivering the most sought-after, head-turning, up-to-the-moment trends, to anyone, anywhere in the world. They will dress you from head-to-toe, as you take the lead in your own fun life.

Top 6 HBO
Store URL: https://shop.hbo.com/
Category: Synthesize
Country: US
Established: 1972
The HBO Shop is a consumer retail space like no other in New York. It is the store where to find goodies from your favorite series. Featuring a multimedia showcase of HBO's award-winning programming, the store offers visitors the opportunity to purchase an array of quality branded merchandise. Products include popular items such as SEX AND THE CITY quote t-shirts and totes, ENTOURAGE limited-edition watches, GAME OF THRONES T-shirts and accesories, and THE SOPRANOS edition poker sets.

Top 7 National Review
Store URL: https://store.nationalreview.com/
Category: Magazine
Country: US
Established: 2014
You can buy the leading conservative magazine covering news, politics, current events, and culture with detailed analysis and commentary from it. There are also some featured products related to National Review, such as cups or collections.

Top 8 Trakt
Store URL: https://shop.trakt.tv/
Category: Peripherals
Country: US
Established: 2010
The merchandises of Trakt are from TV Shows and Movies. Trakt merchandise comes in various shapes, sizes and styles so all of their members can express themselves online and offline. They believe that whether you're hitting the bars or a movie premiere, nothing calls out your affection for the silver screen like what you see here.

Top 9 Jeffree Star Cosmetics
Store URL: https://jeffreestarcosmetics.com/
Category: Makeup
Country: US
Established: 2016
As fearlessly glamorous as their creator, Jeffree Star Cosmetics are designed to inspire all beauty lovers to take risks, have fun, and be proud of who they are. The shop has all the latest Velour Liquid Lipsticks, Lip Ammunitions, Velour Lip Scrubs, Eyeshadow Palettes & Skin Frost Highlighters. And free US shipping on all orders that are over $100.

Top 10 Fox Shop
Store URL: https://shop.fox.com/
Category: Peripherals
Country: US
Fox Shop is the official shop of fox television. It has a lot of featured collections based on different fox television theme. And it has some best sellers which is really popular among people. It continues to grow at a phenomenal rate primarily due to their focus on quality and after service.

        For more top successful Shopify Stores, you can review the URL:
        https://www.shopistores.com/top-500-most-successful-shopify-stores

Why Most of the Large Shopify Sellers Are following the Brand?

What is a brand? When a company wants to establish itself in the marketplace, it often turns to branding for help. The concept of branding is to create a look and feel immediately identifiable and recognizable in the marketplace. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind. 

Why large sellers of Shopify are following the Brand Route? Listed below are five key advantages of branding.

Advantage 1: Improve Brand Awareness
     The harder a company works on its branding, in most cases, the more awareness it creates. For example, Coca-Cola is known worldwide for its product. A consumer can see it in a foreign county, with labeling in a foreign language and know it is a Coca-Cola product. The red color and shape of the bottle is an immediate trigger in many minds as to the fact that the drink is a Coca-Cola product. This is branding and identity at its best.
Advantage 2: Enhance Product Recognition
    When a customer makes a decision to buy one product over another, the branding image of that product sometimes plays a significant role. Brands that are well-established, have a good reputation and are immediately recognizable to the consumer are more likely to be purchased than those that are unknown. People often trust what they know, and distrust or at least are suspicious of the unknown. Whether the influence of your strong brand gets the consumer to consider purchasing your product, or it altogether dismisses the lesser-known competition, it has paid off eventually.
Advantage 3: Help Build Customer Loyalty
      Well-executed branding helps create customer loyalty by reinforcing shopping behaviour and habitual buying of merchandise in the consumer's mind. While a powerful brand will help to bring new customers to you, it will also help to keep existing customers loyalty.
     Customers who have tried the brand on the strength of its name and reputation and who have been happy with the results are not likely to move away in favor of a new product. By the same token, customers who are loyal to your brand will remain so through prices rising and further establishment of your brand as a high-quality player in comparison to the rest of the market. Over time, this can bring increased profits and an enhanced market share and prestige for the brand.
Advantage 4: Launch New Products
     A strong brand makes the development and launch of new products and product lines less risky and more welcome on the whole by the consumer. For example, if a consumer has purchased your products and found them to be of good quality and value, he will be more likely to try the new line of other related/similar products that carry your brand when you release them next time. If all things are equal and the price of your product is comparable to the price of the unknown brand next to you on the retail shelf, the consumer is likely to go with your brand thanks to the strength of its name and the frequency with which he has seen it in advertisements and throughout his/her daily life.
Advantage 5: Create Emotional Connections
    The goal of branding strategy is to creating brand equity, it is that marketers add to their product's basic features and functions. Usually this value takes the form of a brand personality and image to which consumers feel an emotional connection. For example, the Disney brand imbues all of its products with a wholesome, child-oriented personality that sets them apart from other entertainment alternatives. Similarly, Hallmark sells more than online greeting cards, its brand image conveys family love and togetherness.

      And in detail, there are Top 10 Most Successful Shopify Stores list that you can refer to.

Top 1 The Verge Store
Store URL: https://store.theverge.com/
Category: Clothes
Country: US
Established: 2016
During the past time, the Verge Store has added a lot of new things, including mugs, mouse pads, tank tops, and shirts based on inside jokes that continue to be surprisingly relevant. And in 2019, they add more designs based on the great illustrations that appear on their site from their fantastic art team. This all starts with five new shirts from illustrator Alex Castro and design director William Joel.

Top 2 ColourPop
Store URL: https://colourpop.com/
Category: Makeup
Country: US
Established: 2014
ColourPop makes an effort to provide quality formula makeup at drugstore prices, vegan, cruelty-free, and ships direct to customers. It's their mission to redefine luxury beauty by creating amazing products at prices that don't break the bank. Dedicated to newness at lightning speed, they imagine, develop, test, and manufacture all under one roof.

Top 3 Cointelegraph
Store URL: https://store.cointelegraph.com/
Category: Clothes
Country: US
Established: 2013
Cointelegraph is an Online Store which sells Bitcoin T-shirts and Crypto Apparel and provides free shipping worldwide. Their mission is to create a number one cryptocurrency apparel online store where the latest block chain trends are expressed through the prints on top quality wear and accessories. They produce limited collections for cryptocurrency enthusiasts who imbue their outfits and everything around with meaning.

Top 4 Liberation
Store URL: https://boutique.liberation.fr/
Category: Magazine
Country: FR
Established: 2017
From the store, you can find the old issues of Liberation over the last two years or so, as well as collectors and off-series. The issues have great influence to people. It provides free delivery for newspapers in France and it has 10% or 15% discount for four or five copies purchased respectively. Furthermore, it offers money back guarantee for 30 jours.

Top 5 Fashion Nova
Store URL: https://www.fashionnova.com/
Category: Clothes
Country: US
Established: 2006
Fashion Nova is owned and operated in the heart of Downtown Los Angeles, with 5 retail locations throughout Southern California. They were the first most-searched fashion brand on Google in 2018. And they are devoted to delivering the most sought-after, head-turning, up-to-the-moment trends, to anyone, anywhere in the world. They will dress you from head-to-toe, as you take the lead in your own fun life.

Top 6 HBO
Store URL: https://shop.hbo.com/
Category: Synthesize
Country: US
Established: 1972
The HBO Shop is a consumer retail space like no other in New York. It is the store where to find goodies from your favorite series. Featuring a multimedia showcase of HBO's award-winning programming, the store offers visitors the opportunity to purchase an array of quality branded merchandise. Products include popular items such as SEX AND THE CITY quote t-shirts and totes, ENTOURAGE limited-edition watches, GAME OF THRONES T-shirts and accesories, and THE SOPRANOS edition poker sets.

Top 7 National Review
Store URL: https://store.nationalreview.com/
Category: Magazine
Country: US
Established: 2014
You can buy the leading conservative magazine covering news, politics, current events, and culture with detailed analysis and commentary from it. There are also some featured products related to National Review, such as cups or collections.

Top 8 Trakt
Store URL: https://shop.trakt.tv/
Category: Peripherals
Country: US
Established: 2010
The merchandises of Trakt are from TV Shows and Movies. Trakt merchandise comes in various shapes, sizes and styles so all of their members can express themselves online and offline. They believe that whether you're hitting the bars or a movie premiere, nothing calls out your affection for the silver screen like what you see here.

Top 9 Jeffree Star Cosmetics
Store URL: https://jeffreestarcosmetics.com/
Category: Makeup
Country: US
Established: 2016
As fearlessly glamorous as their creator, Jeffree Star Cosmetics are designed to inspire all beauty lovers to take risks, have fun, and be proud of who they are. The shop has all the latest Velour Liquid Lipsticks, Lip Ammunitions, Velour Lip Scrubs, Eyeshadow Palettes & Skin Frost Highlighters. And free US shipping on all orders that are over $100.

Top 10 Fox Shop
Store URL: https://shop.fox.com/
Category: Peripherals
Country: US
Fox Shop is the official shop of fox television. It has a lot of featured collections based on different fox television theme. And it has some best sellers which is really popular among people. It continues to grow at a phenomenal rate primarily due to their focus on quality and after service.

        For more top successful Shopify Stores, you can review the URL:
        https://www.shopistores.com/top-500-most-successful-shopify-stores

Why Most of the Large Shopify Sellers Are following the Brand?

What is a brand? When a company wants to establish itself in the marketplace, it often turns to branding for help. The concept of branding is to create a look and feel immediately identifiable and recognizable in the marketplace. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind. 

Why large sellers of Shopify are following the Brand Route? Listed below are five key advantages of branding.

Advantage 1: Improve Brand Awareness
     The harder a company works on its branding, in most cases, the more awareness it creates. For example, Coca-Cola is known worldwide for its product. A consumer can see it in a foreign county, with labeling in a foreign language and know it is a Coca-Cola product. The red color and shape of the bottle is an immediate trigger in many minds as to the fact that the drink is a Coca-Cola product. This is branding and identity at its best.
Advantage 2: Enhance Product Recognition
    When a customer makes a decision to buy one product over another, the branding image of that product sometimes plays a significant role. Brands that are well-established, have a good reputation and are immediately recognizable to the consumer are more likely to be purchased than those that are unknown. People often trust what they know, and distrust or at least are suspicious of the unknown. Whether the influence of your strong brand gets the consumer to consider purchasing your product, or it altogether dismisses the lesser-known competition, it has paid off eventually.
Advantage 3: Help Build Customer Loyalty
      Well-executed branding helps create customer loyalty by reinforcing shopping behaviour and habitual buying of merchandise in the consumer's mind. While a powerful brand will help to bring new customers to you, it will also help to keep existing customers loyalty.
     Customers who have tried the brand on the strength of its name and reputation and who have been happy with the results are not likely to move away in favor of a new product. By the same token, customers who are loyal to your brand will remain so through prices rising and further establishment of your brand as a high-quality player in comparison to the rest of the market. Over time, this can bring increased profits and an enhanced market share and prestige for the brand.
Advantage 4: Launch New Products
     A strong brand makes the development and launch of new products and product lines less risky and more welcome on the whole by the consumer. For example, if a consumer has purchased your products and found them to be of good quality and value, he will be more likely to try the new line of other related/similar products that carry your brand when you release them next time. If all things are equal and the price of your product is comparable to the price of the unknown brand next to you on the retail shelf, the consumer is likely to go with your brand thanks to the strength of its name and the frequency with which he has seen it in advertisements and throughout his/her daily life.
Advantage 5: Create Emotional Connections
    The goal of branding strategy is to creating brand equity, it is that marketers add to their product's basic features and functions. Usually this value takes the form of a brand personality and image to which consumers feel an emotional connection. For example, the Disney brand imbues all of its products with a wholesome, child-oriented personality that sets them apart from other entertainment alternatives. Similarly, Hallmark sells more than online greeting cards, its brand image conveys family love and togetherness.

      And in detail, there are Top 10 Most Successful Shopify Stores list that you can refer to.

Top 1 The Verge Store
Store URL: https://store.theverge.com/
Category: Clothes
Country: US
Established: 2016
During the past time, the Verge Store has added a lot of new things, including mugs, mouse pads, tank tops, and shirts based on inside jokes that continue to be surprisingly relevant. And in 2019, they add more designs based on the great illustrations that appear on their site from their fantastic art team. This all starts with five new shirts from illustrator Alex Castro and design director William Joel.

Top 2 ColourPop
Store URL: https://colourpop.com/
Category: Makeup
Country: US
Established: 2014
ColourPop makes an effort to provide quality formula makeup at drugstore prices, vegan, cruelty-free, and ships direct to customers. It's their mission to redefine luxury beauty by creating amazing products at prices that don't break the bank. Dedicated to newness at lightning speed, they imagine, develop, test, and manufacture all under one roof.

Top 3 Cointelegraph
Store URL: https://store.cointelegraph.com/
Category: Clothes
Country: US
Established: 2013
Cointelegraph is an Online Store which sells Bitcoin T-shirts and Crypto Apparel and provides free shipping worldwide. Their mission is to create a number one cryptocurrency apparel online store where the latest block chain trends are expressed through the prints on top quality wear and accessories. They produce limited collections for cryptocurrency enthusiasts who imbue their outfits and everything around with meaning.

Top 4 Liberation
Store URL: https://boutique.liberation.fr/
Category: Magazine
Country: FR
Established: 2017
From the store, you can find the old issues of Liberation over the last two years or so, as well as collectors and off-series. The issues have great influence to people. It provides free delivery for newspapers in France and it has 10% or 15% discount for four or five copies purchased respectively. Furthermore, it offers money back guarantee for 30 jours.

Top 5 Fashion Nova
Store URL: https://www.fashionnova.com/
Category: Clothes
Country: US
Established: 2006
Fashion Nova is owned and operated in the heart of Downtown Los Angeles, with 5 retail locations throughout Southern California. They were the first most-searched fashion brand on Google in 2018. And they are devoted to delivering the most sought-after, head-turning, up-to-the-moment trends, to anyone, anywhere in the world. They will dress you from head-to-toe, as you take the lead in your own fun life.

Top 6 HBO
Store URL: https://shop.hbo.com/
Category: Synthesize
Country: US
Established: 1972
The HBO Shop is a consumer retail space like no other in New York. It is the store where to find goodies from your favorite series. Featuring a multimedia showcase of HBO's award-winning programming, the store offers visitors the opportunity to purchase an array of quality branded merchandise. Products include popular items such as SEX AND THE CITY quote t-shirts and totes, ENTOURAGE limited-edition watches, GAME OF THRONES T-shirts and accesories, and THE SOPRANOS edition poker sets.

Top 7 National Review
Store URL: https://store.nationalreview.com/
Category: Magazine
Country: US
Established: 2014
You can buy the leading conservative magazine covering news, politics, current events, and culture with detailed analysis and commentary from it. There are also some featured products related to National Review, such as cups or collections.

Top 8 Trakt
Store URL: https://shop.trakt.tv/
Category: Peripherals
Country: US
Established: 2010
The merchandises of Trakt are from TV Shows and Movies. Trakt merchandise comes in various shapes, sizes and styles so all of their members can express themselves online and offline. They believe that whether you're hitting the bars or a movie premiere, nothing calls out your affection for the silver screen like what you see here.

Top 9 Jeffree Star Cosmetics
Store URL: https://jeffreestarcosmetics.com/
Category: Makeup
Country: US
Established: 2016
As fearlessly glamorous as their creator, Jeffree Star Cosmetics are designed to inspire all beauty lovers to take risks, have fun, and be proud of who they are. The shop has all the latest Velour Liquid Lipsticks, Lip Ammunitions, Velour Lip Scrubs, Eyeshadow Palettes & Skin Frost Highlighters. And free US shipping on all orders that are over $100.

Top 10 Fox Shop
Store URL: https://shop.fox.com/
Category: Peripherals
Country: US
Fox Shop is the official shop of fox television. It has a lot of featured collections based on different fox television theme. And it has some best sellers which is really popular among people. It continues to grow at a phenomenal rate primarily due to their focus on quality and after service.

        For more top successful Shopify Stores, you can review the URL:
        https://www.shopistores.com/top-500-most-successful-shopify-stores

Why Most of the Large Shopify Sellers Are following the Brand?

What is a brand? When a company wants to establish itself in the marketplace, it often turns to branding for help. The concept of branding is to create a look and feel immediately identifiable and recognizable in the marketplace. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind. 

Why large sellers of Shopify are following the Brand Route? Listed below are five key advantages of branding.

Advantage 1: Improve Brand Awareness
     The harder a company works on its branding, in most cases, the more awareness it creates. For example, Coca-Cola is known worldwide for its product. A consumer can see it in a foreign county, with labeling in a foreign language and know it is a Coca-Cola product. The red color and shape of the bottle is an immediate trigger in many minds as to the fact that the drink is a Coca-Cola product. This is branding and identity at its best.
Advantage 2: Enhance Product Recognition
    When a customer makes a decision to buy one product over another, the branding image of that product sometimes plays a significant role. Brands that are well-established, have a good reputation and are immediately recognizable to the consumer are more likely to be purchased than those that are unknown. People often trust what they know, and distrust or at least are suspicious of the unknown. Whether the influence of your strong brand gets the consumer to consider purchasing your product, or it altogether dismisses the lesser-known competition, it has paid off eventually.
Advantage 3: Help Build Customer Loyalty
      Well-executed branding helps create customer loyalty by reinforcing shopping behaviour and habitual buying of merchandise in the consumer's mind. While a powerful brand will help to bring new customers to you, it will also help to keep existing customers loyalty.
     Customers who have tried the brand on the strength of its name and reputation and who have been happy with the results are not likely to move away in favor of a new product. By the same token, customers who are loyal to your brand will remain so through prices rising and further establishment of your brand as a high-quality player in comparison to the rest of the market. Over time, this can bring increased profits and an enhanced market share and prestige for the brand.
Advantage 4: Launch New Products
     A strong brand makes the development and launch of new products and product lines less risky and more welcome on the whole by the consumer. For example, if a consumer has purchased your products and found them to be of good quality and value, he will be more likely to try the new line of other related/similar products that carry your brand when you release them next time. If all things are equal and the price of your product is comparable to the price of the unknown brand next to you on the retail shelf, the consumer is likely to go with your brand thanks to the strength of its name and the frequency with which he has seen it in advertisements and throughout his/her daily life.
Advantage 5: Create Emotional Connections
    The goal of branding strategy is to creating brand equity, it is that marketers add to their product's basic features and functions. Usually this value takes the form of a brand personality and image to which consumers feel an emotional connection. For example, the Disney brand imbues all of its products with a wholesome, child-oriented personality that sets them apart from other entertainment alternatives. Similarly, Hallmark sells more than online greeting cards, its brand image conveys family love and togetherness.

      And in detail, there are Top 10 Most Successful Shopify Stores list that you can refer to.

Top 1 The Verge Store
Store URL: https://store.theverge.com/
Category: Clothes
Country: US
Established: 2016
During the past time, the Verge Store has added a lot of new things, including mugs, mouse pads, tank tops, and shirts based on inside jokes that continue to be surprisingly relevant. And in 2019, they add more designs based on the great illustrations that appear on their site from their fantastic art team. This all starts with five new shirts from illustrator Alex Castro and design director William Joel.

Top 2 ColourPop
Store URL: https://colourpop.com/
Category: Makeup
Country: US
Established: 2014
ColourPop makes an effort to provide quality formula makeup at drugstore prices, vegan, cruelty-free, and ships direct to customers. It's their mission to redefine luxury beauty by creating amazing products at prices that don't break the bank. Dedicated to newness at lightning speed, they imagine, develop, test, and manufacture all under one roof.

Top 3 Cointelegraph
Store URL: https://store.cointelegraph.com/
Category: Clothes
Country: US
Established: 2013
Cointelegraph is an Online Store which sells Bitcoin T-shirts and Crypto Apparel and provides free shipping worldwide. Their mission is to create a number one cryptocurrency apparel online store where the latest block chain trends are expressed through the prints on top quality wear and accessories. They produce limited collections for cryptocurrency enthusiasts who imbue their outfits and everything around with meaning.

Top 4 Liberation
Store URL: https://boutique.liberation.fr/
Category: Magazine
Country: FR
Established: 2017
From the store, you can find the old issues of Liberation over the last two years or so, as well as collectors and off-series. The issues have great influence to people. It provides free delivery for newspapers in France and it has 10% or 15% discount for four or five copies purchased respectively. Furthermore, it offers money back guarantee for 30 jours.

Top 5 Fashion Nova
Store URL: https://www.fashionnova.com/
Category: Clothes
Country: US
Established: 2006
Fashion Nova is owned and operated in the heart of Downtown Los Angeles, with 5 retail locations throughout Southern California. They were the first most-searched fashion brand on Google in 2018. And they are devoted to delivering the most sought-after, head-turning, up-to-the-moment trends, to anyone, anywhere in the world. They will dress you from head-to-toe, as you take the lead in your own fun life.

Top 6 HBO
Store URL: https://shop.hbo.com/
Category: Synthesize
Country: US
Established: 1972
The HBO Shop is a consumer retail space like no other in New York. It is the store where to find goodies from your favorite series. Featuring a multimedia showcase of HBO's award-winning programming, the store offers visitors the opportunity to purchase an array of quality branded merchandise. Products include popular items such as SEX AND THE CITY quote t-shirts and totes, ENTOURAGE limited-edition watches, GAME OF THRONES T-shirts and accesories, and THE SOPRANOS edition poker sets.

Top 7 National Review
Store URL: https://store.nationalreview.com/
Category: Magazine
Country: US
Established: 2014
You can buy the leading conservative magazine covering news, politics, current events, and culture with detailed analysis and commentary from it. There are also some featured products related to National Review, such as cups or collections.

Top 8 Trakt
Store URL: https://shop.trakt.tv/
Category: Peripherals
Country: US
Established: 2010
The merchandises of Trakt are from TV Shows and Movies. Trakt merchandise comes in various shapes, sizes and styles so all of their members can express themselves online and offline. They believe that whether you're hitting the bars or a movie premiere, nothing calls out your affection for the silver screen like what you see here.

Top 9 Jeffree Star Cosmetics
Store URL: https://jeffreestarcosmetics.com/
Category: Makeup
Country: US
Established: 2016
As fearlessly glamorous as their creator, Jeffree Star Cosmetics are designed to inspire all beauty lovers to take risks, have fun, and be proud of who they are. The shop has all the latest Velour Liquid Lipsticks, Lip Ammunitions, Velour Lip Scrubs, Eyeshadow Palettes & Skin Frost Highlighters. And free US shipping on all orders that are over $100.

Top 10 Fox Shop
Store URL: https://shop.fox.com/
Category: Peripherals
Country: US
Fox Shop is the official shop of fox television. It has a lot of featured collections based on different fox television theme. And it has some best sellers which is really popular among people. It continues to grow at a phenomenal rate primarily due to their focus on quality and after service.

        For more top successful Shopify Stores, you can review the URL:
        https://www.shopistores.com/top-500-most-successful-shopify-stores

Why Most of the Large Shopify Sellers Are following the Brand?

What is a brand? When a company wants to establish itself in the marketplace, it often turns to branding for help. The concept of branding is to create a look and feel immediately identifiable and recognizable in the marketplace. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer's mind. 

Why large sellers of Shopify are following the Brand Route? Listed below are five key advantages of branding.

Advantage 1: Improve Brand Awareness
     The harder a company works on its branding, in most cases, the more awareness it creates. For example, Coca-Cola is known worldwide for its product. A consumer can see it in a foreign county, with labeling in a foreign language and know it is a Coca-Cola product. The red color and shape of the bottle is an immediate trigger in many minds as to the fact that the drink is a Coca-Cola product. This is branding and identity at its best.
Advantage 2: Enhance Product Recognition
    When a customer makes a decision to buy one product over another, the branding image of that product sometimes plays a significant role. Brands that are well-established, have a good reputation and are immediately recognizable to the consumer are more likely to be purchased than those that are unknown. People often trust what they know, and distrust or at least are suspicious of the unknown. Whether the influence of your strong brand gets the consumer to consider purchasing your product, or it altogether dismisses the lesser-known competition, it has paid off eventually.
Advantage 3: Help Build Customer Loyalty
      Well-executed branding helps create customer loyalty by reinforcing shopping behaviour and habitual buying of merchandise in the consumer's mind. While a powerful brand will help to bring new customers to you, it will also help to keep existing customers loyalty.
     Customers who have tried the brand on the strength of its name and reputation and who have been happy with the results are not likely to move away in favor of a new product. By the same token, customers who are loyal to your brand will remain so through prices rising and further establishment of your brand as a high-quality player in comparison to the rest of the market. Over time, this can bring increased profits and an enhanced market share and prestige for the brand.
Advantage 4: Launch New Products
     A strong brand makes the development and launch of new products and product lines less risky and more welcome on the whole by the consumer. For example, if a consumer has purchased your products and found them to be of good quality and value, he will be more likely to try the new line of other related/similar products that carry your brand when you release them next time. If all things are equal and the price of your product is comparable to the price of the unknown brand next to you on the retail shelf, the consumer is likely to go with your brand thanks to the strength of its name and the frequency with which he has seen it in advertisements and throughout his/her daily life.
Advantage 5: Create Emotional Connections
    The goal of branding strategy is to creating brand equity, it is that marketers add to their product's basic features and functions. Usually this value takes the form of a brand personality and image to which consumers feel an emotional connection. For example, the Disney brand imbues all of its products with a wholesome, child-oriented personality that sets them apart from other entertainment alternatives. Similarly, Hallmark sells more than online greeting cards, its brand image conveys family love and togetherness.

      And in detail, there are Top 10 Most Successful Shopify Stores list that you can refer to.

Top 1 The Verge Store
Store URL: https://store.theverge.com/
Category: Clothes
Country: US
Established: 2016
During the past time, the Verge Store has added a lot of new things, including mugs, mouse pads, tank tops, and shirts based on inside jokes that continue to be surprisingly relevant. And in 2019, they add more designs based on the great illustrations that appear on their site from their fantastic art team. This all starts with five new shirts from illustrator Alex Castro and design director William Joel.

Top 2 ColourPop
Store URL: https://colourpop.com/
Category: Makeup
Country: US
Established: 2014
ColourPop makes an effort to provide quality formula makeup at drugstore prices, vegan, cruelty-free, and ships direct to customers. It's their mission to redefine luxury beauty by creating amazing products at prices that don't break the bank. Dedicated to newness at lightning speed, they imagine, develop, test, and manufacture all under one roof.

Top 3 Cointelegraph
Store URL: https://store.cointelegraph.com/
Category: Clothes
Country: US
Established: 2013
Cointelegraph is an Online Store which sells Bitcoin T-shirts and Crypto Apparel and provides free shipping worldwide. Their mission is to create a number one cryptocurrency apparel online store where the latest block chain trends are expressed through the prints on top quality wear and accessories. They produce limited collections for cryptocurrency enthusiasts who imbue their outfits and everything around with meaning.

Top 4 Liberation
Store URL: https://boutique.liberation.fr/
Category: Magazine
Country: FR
Established: 2017
From the store, you can find the old issues of Liberation over the last two years or so, as well as collectors and off-series. The issues have great influence to people. It provides free delivery for newspapers in France and it has 10% or 15% discount for four or five copies purchased respectively. Furthermore, it offers money back guarantee for 30 jours.

Top 5 Fashion Nova
Store URL: https://www.fashionnova.com/
Category: Clothes
Country: US
Established: 2006
Fashion Nova is owned and operated in the heart of Downtown Los Angeles, with 5 retail locations throughout Southern California. They were the first most-searched fashion brand on Google in 2018. And they are devoted to delivering the most sought-after, head-turning, up-to-the-moment trends, to anyone, anywhere in the world. They will dress you from head-to-toe, as you take the lead in your own fun life.

Top 6 HBO
Store URL: https://shop.hbo.com/
Category: Synthesize
Country: US
Established: 1972
The HBO Shop is a consumer retail space like no other in New York. It is the store where to find goodies from your favorite series. Featuring a multimedia showcase of HBO's award-winning programming, the store offers visitors the opportunity to purchase an array of quality branded merchandise. Products include popular items such as SEX AND THE CITY quote t-shirts and totes, ENTOURAGE limited-edition watches, GAME OF THRONES T-shirts and accesories, and THE SOPRANOS edition poker sets.

Top 7 National Review
Store URL: https://store.nationalreview.com/
Category: Magazine
Country: US
Established: 2014
You can buy the leading conservative magazine covering news, politics, current events, and culture with detailed analysis and commentary from it. There are also some featured products related to National Review, such as cups or collections.

Top 8 Trakt
Store URL: https://shop.trakt.tv/
Category: Peripherals
Country: US
Established: 2010
The merchandises of Trakt are from TV Shows and Movies. Trakt merchandise comes in various shapes, sizes and styles so all of their members can express themselves online and offline. They believe that whether you're hitting the bars or a movie premiere, nothing calls out your affection for the silver screen like what you see here.

Top 9 Jeffree Star Cosmetics
Store URL: https://jeffreestarcosmetics.com/
Category: Makeup
Country: US
Established: 2016
As fearlessly glamorous as their creator, Jeffree Star Cosmetics are designed to inspire all beauty lovers to take risks, have fun, and be proud of who they are. The shop has all the latest Velour Liquid Lipsticks, Lip Ammunitions, Velour Lip Scrubs, Eyeshadow Palettes & Skin Frost Highlighters. And free US shipping on all orders that are over $100.

Top 10 Fox Shop
Store URL: https://shop.fox.com/
Category: Peripherals
Country: US
Fox Shop is the official shop of fox television. It has a lot of featured collections based on different fox television theme. And it has some best sellers which is really popular among people. It continues to grow at a phenomenal rate primarily due to their focus on quality and after service.

        For more top successful Shopify Stores, you can review the URL:
        https://www.shopistores.com/top-500-most-successful-shopify-stores

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