Compared with other overseas marketing methods, many people are more keen on KOL marketing, especially for cross-border e-commerce. In addition to semi-finished products, most of the fast-moving consumer goods, fashion goods, household goods, and daily necessities can choose KOL marketing. Sellers can choose different KOL grades and marketing methods according to different stages of their own store or brand operation. From the review, product function explanation, to big brand comparison, guide consumption, different KOL and marketing methods can meet the different needs of sellers. KOL has more affinity than the stars, the promotion of the products is more natural, and the appeal is not inferior. However, how to find KOL to bring traffic to their stores has become a major pain point for many sellers.
1. Select Platform
In general, many sellers prefer YouTube, followed by Instagram, or Facebook, Twitter, Pinterest, and Snap.
YouTube traffic is arguably the most popular video platform for global search traffic, and it is the place where "stock" can be generated. The higher the video rating, the higher the number of video views. YouTube is more suitable for drainage, generating short-term sales, and is more conducive to building a brand's reputation. Foreign consumers who want to see a product will generally go to YouTube.
Instagram is a social platform. Its user engagement is slightly stronger than YouTube, but traffic is like a stream of water, fleeting. Instagram is more suitable for brand awareness and has an advantage in powder absorption and brand broadcasting.
Facebook's strength lies in the accumulation and repeated use of fans. However, although the number of people used is large, the delivery rate is very low due to algorithmic limitations.
Twitter is mainly a number of media-type accounts that are self-proclaimed every day.
Pinterest and Snapchat are two new social platforms. Pinterest is the main social network, and there are many designers. Use Snapchat for college students, young groups, and traffic is average.
In summary, if your product has a special group of people, it has a good effect to find the KOL on Pinterest and snap chat. If your product is a general product, YouTube and Instagram are recommended because of the large traffic and wide coverage which will make your product get more exposure.
2. Looking For KOL
In the search box on the platform website, enter the product or industry keywords, the company or brand name of the peer, there will be a lot of KOL. If the number of KOL found is still very small, consider expanding your target keywords. Think about which sub-sectors your products belong to, what areas they are used to, what are the different user groups, and summarize more topic keywords. For example, if you are selling a drone, a large part of the drone users are outdoor enthusiasts, you can search for travel or outdoor. The drone also belongs to photography, you can also search for photography.
After you find a target YouTube KOL, you can look at the account recommended by his channel and the account associated with the YouTube system recommendation. Some KOL content forms are changeable, you can add some modifiers to the product keywords, such as review/test, how-to/tutorial, holiday deals/buying guides.
If the product is for a specific country or region, finding a local blogger is a great option. Blogs are a mainstream form of media with a broad user base of segments. These bloggers can effectively reach local target users, and the main way to search is "industry category + blogs in + countries/regions". For example, if you are looking for a blog for window film in France, then you can search for "window film blogs in France" on Google and you can find many target bloggers.
③Use The KOLPlatform
The advantage of the KOL platform is that it is convenient to communicate. The platform can provide traffic data of the KOL account, which is convenient for you to judge the quality of the KOL. Some platforms allow you to send a campaign to many KOL in batches, saving you a lot of time. However, the number of KOL on the platform is limited. Sometimes, many unrelated KOL will come to the door. You also need to contact and negotiate on your own, and the KOL on the platform can be found directly on social media.
There are a lot of KOL platforms, and it is divided into many types. The most common one is Famebit. Famebit is a company of YouTube, so the number of KOL is more, the data is more accurate. And one advantage of Famebit compared to other platforms is that it does not need to pay first. You can start the campaign first. When you successfully hire a KOL, the platform will charge a certain percentage of commission.
You can also take advantage of the free data on the KOL platform. For example, look for KOL through socialbook.io.
Screening at the frame is free, you can set the KOL type and fan range. After screening, don't click to see the data, because it is charged.
You can copy the KOL ID you want to view, open YouTube, paste the search ID, and open his channel.
④Find An Agency
The agency can choose the right KOL according to your needs and budget, from contact the KOL, optimize your campaign, plan a variety of content ideas, to the later affect tracking. One-stop service to help you save a lot of time. Especially for companies that don't have any experience in KOL cooperation, the agency is a good choice.
The agency will not be limited to a certain channel when looking for KOL, and they will have a fixed relationship with many KOL. The cost is more flexible, unlike the platform that needs to charge a fixed monthly fee or annual fee. There are a lot of KOL agencies, such as virtual nation, hireinfluence and mediakix which are relatively high evaluation.
3. Review KOL
The real influence of many KOL does not match the number of fans at all, and often the data is brushed. What’s more, if the KOL is not properly selected or the information conveyed by the KOL is wrong, it will hurt your brand. And not all KOL is suitable for promoting your brand. If you do not do a good investigation in advance, you may waste more time later.
KOL can be analyzed from the following dimensions.
①Number of fans
According to the number of fans, the KOL can be divided into three levels: micro, macro and mega.
Although the fans are not many, the participation of fans is generally high and fans are more trustworthy. KOL focus on a certain niche professionally and ROI will be higher. They are also more willing to spend time to interact with his fans. Micro KOL is better to hook up, a lot of evaluation is no charge.
The traffic is large and the participation of fans is poor. In addition, the quality of the content is more important, and the fees are also high. To achieve cooperation with macro KOL is more difficult, generally, have to charge.
The traffic is particularly large and the charges are higher.
Each KOL fee standard may be different. Find what KOL also depends on how much your budget is, and how is your current brand strength. Basically, it can be calculated according to the standard of about 20 US dollars per 1,000 fans. The bigger the KOL, the more preference to cooperate with well-known brands. It is best for start-up brands to start with micro KOL. Many micro KOL video views and fan interactions are even higher than the macro.
②Sponsored or non-sponsored
If you watch YouTube videos frequently, you will find that some KOL will say "this video is sponsored by xxx brand" at the beginning or end of the video, as well as the description. It is mainly in response to the US Federal Trade Commission's FTC regulations. All KOL are required to indicate whether the content is paid for by the brand to avoid misleading the audience.
As for the choice of paying or not paying for the KOL, mainly depends on your promotional purposes or your content type.
If you just want to bring a lot of exposure to the brand in the short term, do some simple product implantation video, you can find the sponsored KOL. You can discuss with the KOL in advance what the video needs to say.
If you want to get the endorsement of the KOL, prove the authenticity of the product function, especially to do the evaluation, it is best to find non-sponsored. This KOL generally only needs a free sample, and some will return the sample to you. At most, profit through affiliate marketing. It will not be affected by the brand side and will show the true side of the product as much as possible.
③Published content relevance
It's best to look at what products have been reviewed by KOL, which competitors' brands have been worked with (preferably direct competitors), whether the channel's theme is consistent, whether it is related to your product positioning. Content relevance directly determines the conversion rate of your content.
Even in a category, you can subdivide a lot of markets. There are many small circles in the drone industry. Some specialize in evaluating high-end drones, some only play model toys, and some only play race drones. If you are at the general consumer level and looks for someone professional, you may be ignored.
In the technology circle, the KOL can also be divided into two types, one is the professional evaluation of one category, and the other is 3C consumer comprehensive category. The former tends to have fewer fans, the evaluation is more in-depth, more professional, and more non-sponsored. The latter focuses on introducing the product's feature selling points and has more fans, also more preferred to sponsored. You can choose based on the characteristics of the market. If your product is popular, such as mobile phones, then you can find some 3C consumer KOL. And if your product is a niche market, it is best to find experts in a niche.
A large number of fans does not mean that all fans really like him and trust him, not to mention that some KOL will buy fake powder. And the engagement of fans will truly reflect the influence of a KOL.
YouTube Marketing has 3 common data to evaluate the performance of the video, you can use these 3 data to evaluate a KOL fan engagement:
Average views per 100 fans:
For example, if you have 100 fans, the average number of views per video is 20, that is 20%. Generally, mega KOL will be around 10%, the macro will be 20%-30%, and micro may be more than 30%, even more than 100%. The higher the data, the higher the popularity of the video.
This data can't fully explain that a certain KOL is real and active because the amount of viewing can also be brushed. For example, I embed the video into other websites or emails, so the following two data should also be taken into consideration.
The number of likes per 100 views and number of comments per 100 views:
These two data can best represent the production level of the video, whether the content is valuable and the fan's preference for the KOL. It takes a while for the average person to start interacting with the KOL and the cost of the fake is relatively high.
These two data also have industry standards. The general like rate is best at 4%, and the comment rate is 0.5%. However, there are really not many videos that meet this standard. You can use the social book, a free Google Chrome plugin, to directly view YouTube’s fan engagement data.
Maybe your target users are concentrated in a specific age, gender, and country area. In addition to the content-related, you should consider whether the fan group of the KOL and your target users are highly coincident with certain key features.
Some platforms such as Famebit can provide characteristic data of KOL fans. You can also directly ask KOL to provide relevant data, which can be exported from the YouTube background.
Whether KOL says is true and authoritative or not can directly affect the purchase decision of fans. You can look at the fans' comments below each video. It is much more agreeable or not.
4. Contact KOL
You can usually find the e-mail address of the KOL you want to contact on the platform website. For example, you can find the e-mail under the relevant information “about” on the YouTube website and send the cooperation e-mail.
①There are some wrong ways to send emails:
No mention of the name, group advertisement
Eg. Hello, dear friend, I give you money, you make a video for me!
Eg. Hi Anna this Wendy you can make me video
No product introduction, just product links.
Eg. Hi, Starry, please look at this! http://www.xxxxxx.com
Before you send a link, do a simple self-introduction and what your product is, and then tell him where the product link is. Otherwise, people will think that you are sending a Trojan virus, completely do not want to see.
Long-term cooperation immediately
Eg. Hi, I want to have a long-time cooperation with you.
Before deciding on long-term cooperation, you have to work with him at least once to see the results. KOL will also choose corporators. If you want to cooperate with them for a long time, at least first make friends with them.
Have a good title. Be careful not to have sensitive words, such as "business cooperation, product promotion" , to avoid mail being blocked.
The content should highlight the strength of the brand. First of all, you should introduce yourself, and then write the brand name of your product. The product description should emphasize highlights and advantages.
Pay attention to the time of sending emails. To match the KOL's schedule (note the time difference), you can use Gmailto send them regular emails to prevent interruptions to other people's schedules.
③See the professionalism of KOL from the quotation
There are generally two situations. One is that KOL will directly ask your budget. The other will give you a complete quotation form, which will indicate the price of the post and the length of the post. It is best to work with the second type because it seems more professional, and may have worked with many people.
Cart abandonment is a term used in eCommerce to describe the situation that customers add products to their online cart or even begin the checkout process, but leave the site before finishing their purchase. Many customers who visit your dropshipping store on Shopify or WooCommerce or other ecommerce platforms abandon their carts before finishing their purchase. The average abandonment rate is 68%, based on data compiled from 33 different studies on shopping cart abandonment. Cart abandonment is one of the most crucial problems for dropshipping businesses to overcome. And it is as critical as driving traffic to your store by word-of-mouth marketing, SEO, content marketing, social media marketing, or design an attract site by choosing the wonderful themes. There are a number of simple things you can do to keep your abandoned cart rates down. The article will introduce 10 ways to reduce your store’s cart abandonment.
1. Offer Multiple Payment Options
There is data from column five that 56% of online customers prefer to see a variety of payment options at checkout. It is important to know about payment gateway and your buyer persona to choose a variety of popular payment options. The basic cards include Visa, Mastercard, American Express, PayPal, etc. And mobile payment systems such as Apple Pay and Google Wallet are becoming increasingly popular, particularly among younger demographics. Try to offer payment options as many as possible for customers to choose.
2. Build Trust In The Buying Process
Trust is really important when customers make a purchase on your dropshipping store. And customers hand over their personal and financial information for trust and want more reassurance that their data is secure. Many customers abandon their carts because trust logos were missing. Make sure you show the trust logos that are recognizable and commonplace such as Verisign, PayPal Verified, etc well-known security logos. In addition, don’t forget to have a valid SSL certificate. If it’s out of date or improperly installed, your customers will see a warning message in their browser that the connection may not be secure.
3. Optimize Your Page Load Times
There is a data from Visual Website Optimizer that ecommerce shopping cart conversion rates drop 7% for every one-second delay in your page loading. Thus it is necessary to optimize your pages load times and try to make it as fast as possible. For example, your checkout pages should be as optimized as possible to avoid the situation that its slow load beg impatient customers to take their shopping elsewhere. In addition, your images should balance quality and speed. And you can also limit the use of ad network trackers, poorly implemented tags, social plugins and other bloat to optimize your page load times.
4. Reduce Shipping Price Shock
Many customers abandon their shopping carts because of expensive shipping costs. Make sure your shipping costs are transparent while the customer is browsing through your products. You need to set proper shipping rate for your dropshipping store and offer free shipping is a good idea. And free shipping is not free. Add shipping costs to the price of a product and use free shipping as one of the main selling points. Offering free shipping is one of the highest-recommended ecommerce marketing strategies. Customers may add more items to their shopping cart for free shipping and may accept a slower shipping option for it is free.
5. Reinforce The Benefits Throughout Checkout
You need to reinforce the benefits throughout checkout to motivate your customers’ desire to purchase. The benefits throughout checkout also optimize the customer experience. If you use “You’re purchasing this...” instead of “Order Summary” above the product image at the checkout, you’ll reinforce customers’ decision to buy and subtly impacts their perception of ownership. And you can show the free shipping message throughout checkout.
6. Make Navigation From Shop To Cart Convenient
Many customers abandon carts because of overly complex navigation. The easier you make navigation, the more likely customers are to stick with it and actually check out. There are a few ways that can help you make navigation easy.
Identify the drop offs from the customer flow report and fix them.
Create a seamless shopping experience for your customers. Don’t make them click the back button after adding a product to the cart.
Keep the cart visible on every page so your customers can easily return to your cart to complete the checkout at their convenience.
7. Use Cart Abandonment Emails
You can use cart abandonment emails when customers leave the website without finishing their purchase. And you can use a series of more than 1 email to persistently follow up customers until the cart is recovered. Many customers abandon their cart unintentionally due to external incidents such as site crashes, slow load speed or site timeout. In these situations, cart abandonment emails are effective in the sales funnel because they remind and lead customers back to the site to finish their purchase. In addition, you can offer a discount or free shipping code as an incentive to the customers who abandon their carts.
8. Add Social Proof
Social proof showcases how your products have helped others to alleviate the concern that they may regret buying the products. You can add social proof to your store in some different ways.
Follow up with customers and ask them to write a product review.
Feature reviews on product pages and list testimonials on other landing pages of your site.
Add applications like Notify to your store to show customers who else is purchasing your products.
9. Use Remarketing
Some abandonment can’t be prevented, but you can use the remarketing technique to retarget cookies visitors who previously visited your website, with ads services. Retargeting helps you increase your brand awareness and convert visitors into paying customers. And doing social retargeting on social media platforms like Facebook, Twitter, Linkedin generates better engagement and results because people can like, share and discuss on the ads post. Present dynamic ads to those customers who abandon carts based on the products they viewed to try and win them back.
10. Identify Leaks In Your Funnel
It is necessary to draw out an as detailed conversion funnel from traffic to successful payment as possible so that you can know the process and identify leaks. You can examine the visitor flow and conversion pathways in Google Analytics to identify leaks in your conversion funnel. This can show you bottlenecks on product pages and the points where your traffic is dropping off before making it to the cart. Then you can target those pages to see what improvements need to be made to improve the user experience.
When you start a dropshipping business and open a store on Shopify, WooCommerce, or other ecommerce platforms, you need to know about the payment gateway and choose your store’s payment gateways to make transactions. The payment gateway integrated into your store is how people securely transfer money from their account to yours. Without a payment gateway integration, the customers won’t be able to pay for the services or products they are buying online. There are many different payment gateway options available. And with the right payment gateway, you can make it easy for customers to pay for your products. The article will introduce how to choose the right payment gateway and what are the best payment gateways for dropshipping store.
How To Choose The Right Payment Gateway
You should consider the following to choose the right payment gateway:
1. Supported by your e-commerce platform
There are different payment gateways available based on the different encommerce platforms where you open a store. If you use Shopify, then you’ll need a gateway that integrates with that specific platform.
You can check which payment gateways your e-commerce platform works with. Just enter to the platform's official extension catalog or documentation and look into the “payments” section.
There are the lists of payment gateways available on some top ecommerce platforms:
The security of the network can avoid your customers worrying that their financial information and ensure your customers that financial will information remains secure when purchasing from your store. To make sure that your payment gateway is secure, always check that they are PCI compliant. It is critical when accepting credit cards online.
There is the short list of payment gateway security layers:
①Every payment gateway has high-level encryption (SSL encryption 128 Bit encrypted) to avoid all types of breaches.
②The second layer of security is the digital signature. Even if a hacker got your ID your account is still safe with digital signatures.
③After digital signature comes the Dynamic IPs, if your account is used from another IP address then it will be denied.
3. Attention to the fees
Make sure to carefully check the fee structure with your gateway before you commit to it long term.
Most commonly, there are three components of the final price tag:
Set-up cost: varies from $0 - $250.
Monthly cost: $10 - $50.
Transaction fees: Usually, it's $0.00 - $0.25 + 1% - 5% per each transaction. You have to pay both the fixed fee and the percentage of the transaction.
In addition, there may be other fees, such as chargeback fees, payment processing fees, termination fees, etc.
The following are the fees that you can make yourself aware of:
Monthly statement fee
Minimum monthly fee
How much you pay to transfer the money from the merchant account to your regular bank account.
If you want to receive the money before the standard credit card deadline.
If you have a high-risk business, processors may ask for an initial warranty.
4. Good customer experience
It is necessary to provide a good and convenient shopping experience for customers. Avoid too many steps, too much time, or too much personal information in case your customer abandon the purchase. Try to look for a payment gateway that allows you to accept all major credit and debit cards, as well as being integrated with all major shopping carts. What’s more, the payment gateway should be optimized for mobile users as well.
5. Use more than one payment gateway
You should use more than one payment gateway to make it easier for customers and give everyone other options. More options will translate to more convenience for the customer and less friction at checkout. Paypal is a necessary payment gateway for it is available in most countries around the world which allows you to sell internationally. And you should know your target audiences’ preference about the payment methods and see if the payment gateway support them. Each payment gateway supports a different set of payment methods.
6. Choose providers with good reputations
Payment processing is critical to your business. It is a good idea to work with a provider who has an overall good reputation in the industry. In general, as long as you pick a large payment gateway and processor that has been in the market for a while, it will be okay. Be careful that some payment providers have had problems with outages. And some have a reputation in some circles for blocking merchants' money without due cause.
7. Available support
Check if the provider offers live technical support, at least within standard working hours. Thus you can quickly resolve any technical problems. Most payment gateways will not support processing transactions related to high-risk business. Gambling, adult content, travel, tobacco, debt collection, electronic cigarettes, credit repair, MLM are high-risk business. In such cases, you'll need to choose a provider that specializes in so-called “high-risk” payment processing.
PayPal is one of the most commonly used payment gateway for dropshipping stores. It has worldwide acceptance in more than 200 countries. There is no doubt that it can be a profitable addition to the main payment gateway. It will bring more customers to the site. What’s more, if the main payment gateway goes down due to some technical issues, PayPal can act as a backup. It supports all prominent credit cards, such as Visa, Mastercard, American Express, Citibank, and more.
Stripe is available in 34 countries. And it gives you complete control over the checkout experience and this makes it popular. It is quite popular among the American and Canadian dropshippers. And it also not charging you the monthly fee. What’s more, it has many useful and powerful features, from in-store payments to comprehensive security and an in-depth dashboard. In addition, it accepts quite a few different payment options, including multiple eWallets. However, it doesn’t accept PayPal and you can use multiple different payment gateways to solve the problem. And it is made specifically for developers that it is difficult to handle.
Authorize.net is currently available in more than 33 countries. It is one of the oldest and most trusted payment gateways available for credit card users. Actually, it supports all major credit cards – including MasterCard, Visa, American Express, Diner’s Club, Discover, and JCB. It also supports digital payment services like Apple Pay, PayPal and Visa Checkout. What’s more, it features multiple extensions for easy integration with WooCommerce stores. And it also has the lowest transaction fee or 2.90 + $0.30 for ecommerce and dropshipping stores.
2Checkout is a great option for dropshippers with a multinational presence. It operates in more than 87 countries worldwide across 15 languages. It is one of the best credit card gateways and supports all major credit cards such as Mastercard, Visa, Diners Club, American Express and others. And it is available in many third world countries, where it is used in combination with another payment gateway.
5. Shopify Payments
Shopify has partnered with Stripe to offer their own in-built payment gateway for Shopify users. It is hands down the best payment gateway for Shopify and available in 11 countries. Shopify Payments is already integrated with your store and it is extremely easy to set up and use. If you use Shopify payments on Shopify, Shopify will not charge you a small fee each transaction and only charge the regular transaction fee of payment gateways. However, there is a long list of exclusions for types of stores they don’t accept. And if you don’t use Shopify, then you can’t use Shopify Payments.
When you start a dropshipping business and open a droppshipping store on ecommerce platforms, such as Shopify, WooCommerce, it’s too easy to get stuck on pricing your products. Pricing your products is one of the most important decisions you make, because it impacts almost every aspect of your business, from cash flow to profit margins. It also determines the success of your product or service. If you price your products correctly, it can enhance how much you sell and create the foundation for a business that will prosper. The article will introduce key factors to consider to price your products, some price strategies you need to know, and steps to choose the right pricing strategy.
Key Factors To Consider
1. Research your customer
It is necessary to understand your customers. They will help determine how much you should charge. The key to get to know your customer is to take some market researches. Market research can range from informal surveys of your existing customer to the research projects of third party consulting firms. Informal surveys can be sent out in e-mail along with promotions or directly consult in an existing customer base. And if you simply want to sample all your friends, you can use SurveyMonkey and Google Surveys which are simple and inexpensive ways to compile and aggregate statistics. In contrast, research by third party consulting firms is more extensive and expensive, and also more professional. What’s more, it can explore your market and segment your potential customers very granularly.
After research your customers, you will get information about your customers’ demographics, including where they live, their interests, and income level. If your customers come from mainly low to middle-class backgrounds, they might not be willing to pay luxury prices.
2. Know your competition
Check out how much your competitors charge their customers. You can use your competition’s pricing as an initial gauge. And you can see if your product has additional value, such as additional service and higher quality, to support a higher price. Be careful about regional differences and always consider your costs. It is also a good idea to compare net prices and market perception between your product and your competition’s based on the information from phone calls, secret shopping, published data, etc.
In addition, you can know your competition in many ways and unearth a wealth of competitive data online. You can use Google Alerts to stay abreast of the latest news on any business, product, or industry. And Google Trends reveals the popularity of all search terms. It also a good way to follow the social media accounts of your future rivals to know your competition. Then you’ll get to know their target audience, marketing strategies, and if they’ve found a niche, etc. And pay attention to the type of promotions they offer and time, and consider whether you can match or exceed such discounts.
3. Know your costs
It is necessary to know your product costs. The cost of a product includes the literal cost of the item and overhead costs. Overhead costs may include fixed costs like rent and variable costs like shipping or stocking fees. Don’t forget to include these costs in your estimate of the real cost of your product. It is a good idea to make a sheet that covers all the costs you need to spend every month. Once you know how much you spend on products, you have your break-even point.
4. Set your revenue target
You should set your revenue target and determine your desired profit. Costs and profits are two elements of pricing. Many organizations publish free or low-cost anonymized financial information that you can refer to. Allocate your overall revenue target by each product and estimate the number of each product you expect to sell. Then divide your revenue target by the number and you have the price at which you need to sell your product to achieve your revenue and profit goals.
Common Pricing Strategies
1. Cost-based pricing
Cost-based pricing is one of the most simple ways to price your product. It doesn’t take some factors into consideration, such as customer preference, brand image, and competition. And it involves calculating the total costs it takes to make your product, then adding a percentage markup to determine the final price. There is no doubt that it is simple and lets you quickly add a profit margin to any product you intend to sell.
2. Market-oriented pricing
Market-oriented pricing also referred to as a competition-based pricing strategy, compares similar products in the market. It’s important to understand the costs of making your product, as well as the quality, compared to competitors to accurately price your product. Based on these, you can decide whether to price your products higher or lower than your competitors like the following.
Price above market: Justpricing your product above the competition to brand yourself as having a higher-quality or better-performing item.
Copy market: Selling your products at the same price as your competition to maximize profit while staying competitive.
Priced below market: Using data as a benchmark and pricing a product below competitors to lure customers into your store over theirs.
3. Dynamic pricing
Dynamic pricing, also referred to as demand pricing or time-based pricing, is a strategy that sellers set flexible prices for a product or service based on current market demands. In other words, it is the act of changing a price multiple times throughout the day, week, or month to match consumer purchasing habits better. It requires you to keep tabs on the demands for your time and the popularity of your product and to change prices commensurately.
4. Value-added pricing
If there is added value in your product, customers might accept a higher price. There are some potential ways to benefit the customer more.
Facilitate convenience: Some consumers would pay more rather than go out of their way to find what they need or wait a long time to get.
Brand your product: Many customers are willing to spend more money on a brand name that they know and feel like they can trust.
Set a trend: If your product is gizmo or fashion, market accordingly and consider corporate with influencers that can arise a word-of-mouth transmission to your target demographic.
Create scarcity: Some activities such as limited-time sales create scarcity to stimulate consumption.
Find a niche: If you’re one of the only sellers of a product, you have carte blanche to set high prices.
Provide unparalleled customer service: Many customers pursue a smooth and efficient online shopping experience and prefer the guarantee that they can return a product any time.
Steps To Choose The Right Pricing Strategy
In a short word, there are six steps to choose the right pricing strategy based on the above.
1. Set your business goals
Determine if you want to grow your market share, reach a new segment, or increase your revenue.
2. Research your customers
Run surveys or ask customers to determine if they care more about quality, cost, or service.
3. Know your competition
Analyze the pricing strategy of similar products, including the value they add in service and branding.
4. Calculate costs
Calculate the fixed and variable costs of your material, labor, and overhead to determine how much you’ll need to break even.
5. Set your revenue target
Figure out how much you want to make in profit after your business expenses are paid.
6. Evaluate your strategy
As your product attracts new customers, continually assess how your strategy is serving your business goals.
You may face some unique challenges when running a dropshipping store on Shopify or WooCommerce or other ecommerce platforms. And you may be worried about long shipping times, bad products, unreliable suppliers, etc. However, there is still something that you can control when you run a dropshipping business, such as product description, product photography. Product photography can make a lasting impression on customers and make you more competitive than your competitors. And great product photography isn’t easy to achieve. It is a good idea to take your own product photographs rather than use supplier photographs or steal them from another seller. So how to stand out your product photograph? The article will introduce key factors for great product photographs and give 7 product photography tips for your dropshipping store.
Key Factors For Great Product Photographs
High-quality means high resolution and clean background. It is a good idea to keep all images the same size with a square shape and no less than 1000 pixels, 1600 is better. Thus, they will look much better on collection and product pages. In addition, you’d better use plain and white backgrounds which allow your products to shine and be the center of attention.
You need to show the product at multiple angles or even use 360-degree photographs. This can get your customers closer to the experience of actually seeing the product in real life and they are more likely to buy it. Furthermore, get some focused shots of the product for customers care about detail parts they use every day. And if you use models or contextual backgrounds, try to make them relevant to the interests or your best customers.
Product Photography Tips For Your Dropshipping Store
1. Setup your lighting
Many photographers consider that the most important part of product shots is the lighting. Photography is nothing without light. And you can make a camera look more respectable with the right lighting.
It’s good to start off using natural light which is soft, always available, predictable and easy to work with. Just pick your biggest north-facing window, put a table next to it and play around with how the light hits your product. You can also use flashes and constant lighting which is trickier and more costly. And when it comes to using the camera’s built-in flash and a flash diffuser, it is good to have a diffuser. The diffuser helps create a more natural light look. Avoid using different types of light in an image. And don’t forget that the distance of the light plays a role with closer light leading to a harder light look.
2. Attention to the background
There are many different ways to achieve great shots and each has its own challenges and benefits. You can have a standard white background for your product photos. A plain white background works well for standard product photos. You can also use bokeh which is a blur effect done by a specific type of lens to create cool backgrounds for your products. What’s more, you can also use backgrounds with patterns that complement the product. Just according to personal preference and what works for your particular products to choose the way.
In addition, consider the colors in your product to make sure that there is color contrast between your product and background. It's also a good idea to Google for the same item to see what professionals are doing with their stock photos. You can also use color psychology to capture the right emotions for your products. Most electronics like desktops, phones, and tablets are shot with a sleek black background because black symbolizes sophistication and security.
3. Make your photos accurate and plentiful
Depends on the type of product, most products need to have several photos from multiple angles and situations to make your photos accurate and plentiful. And grabbing multiple angles can be done in two ways. One is to move the product itself around the staging environment. The other is to take the camera off the tripod to move around yourself. It is a good idea to do both and see how they come out. What’s more, it is necessary to include close-up shots. Customers prefer to see the texture and the little details that make up your product. And if your product is available in several different colors, showcase the full spectrum of product colors. If you sell jewelry or a product with fine details, using a macro setting on your camera to capture the little details.
4. Use a Tripod
It is necessary to use a tripod when shooting a lot of products all at once. A tripod has many benefits. It can keep the camera steady which can make your photographs sharp and keep the camera in the same exact position so your angle will stay the same for every image. What’s more, it can free up your hands so that you can reposition your products to take different angles.
5. Edit your photographs
The post-production work is just as important as the process of taking a photograph. You need to use image-editing software like Photoshop, Lightroom, Windows Live Photo Gallery or Picasa to edit and enhance your photographs after you’ve shot your product photography. For example, you may need to do some form of editing, such as adding effects, cropping, enhancing color, retouching, or removing the background from an image, etc. You should also be true to the product and show it how it is. Just adjust the color balance of the photo to ensure that the colors in the photo match those in real life, and only tweak the brightness and contrast to give it a more professional look.
6. Be consistent
It is important to keep in mind that your product photography should be consistent. Make sure all of your images follow the same look. And creating a product photograph template is an easy and efficient way to make your product photographs be consistent. You can start by choosing a size you’ll use across your dropshipping store. It can be anywhere between 1200px and 1600px on the longest side which is large enough for an effective zoom function and to use across social media.
7. Show crowdsourced photography
Incentivize your first few customers to provide photo reviews of their purchase. There is a state from review software company Yotpo that casual style photos from customers can actually increase customers conversions by up to 25%. They give customers a better way to showcase the features that are important to them. In addition, user-generated photos create a more engaging conversation around your product and help potential customers imagine it as their own.
When you start a dropshipping business and open a store on Shopify or WooCommerce or other ecommerce platforms, you will add many products on your store, absolutely with the product description. The product description is the marketing copy that explains what a product is and why it’s worth purchasing to customers. And it is one of the most important aspects that will affect the product’s conversion. 87% of consumers rate product content extremely or very important when deciding to buy. If your product descriptions are both informative and persuasive, the customer will be encouraged to buy. Furthermore, Write powerful product descriptions is really high-return and low investment. The article will introduce 9 ways to write powerful product descriptions that sell.
1. Define Your Target Audiences
Define your target audiences because the best product descriptions address your target audience directly and personally. To define your target audiences, you need to understand your buyer persona, which will help you know the features that are most valuable to your customers. What’s more, the buyer persona can give you an indication of which words might sell better for your target audience. A buyer persona is a break down of the characteristics of your potential customers. And it is necessary for you to know some information about your target audiences, such as location, age, gender, interests, education level, income level, and language.
In addition, ask yourself the following questions to understand your target audiences.
Who are my target audiences? What’s their situation?
Why do they want to buy my product? What needs do product meet or pain points do product reduce?
Why would they prefer your products instead of your competitor’s products?
What features or benefits would interest this person the most?
Are there any words or phrases that they use to describe your products?
What objection would prevent them from buying your product?
Remember to target only 1 kind of audience with each product description in case you might fail to achieve some meaningful results.
2. Entice With ProductBenefits
Different from product features, which are a factual statement about the product that provides technical information, product benefits show how the product can improve the buyer’s life. Buyers are interested in product benefits rather than product features. Thus you need to highlight the benefits of each feature on your product description to convince your target audiences that it will improve their lives in obvious, measurable ways. Be sure to list the features that will appeal to your target audiences. And for every feature that you list, figure out how this will directly benefit the buyers. This will help you write more persuasive product descriptions and more quickly.
3. Highlight The Experience Of Using The Product
The best way to sell any product to your target audiences is to make them imagine they’re already using it. This can elicit emotions and increase their desire to purchase the product. To let them imagine themselves already having and using your product successfully, you need to do the following things.
Use words like “imagine”, “picture yourself”.
Explain how the buyers will feel when using the product.
Use future and present tenses to let your buyers feel like they have bought your product already.
Let buyers imagine their current needs being met by using your product.
Use sensory language and words to integrate the five senses into the writing (sight, sound, taste, touch, and smell)
4. Define Your Tone
Your tone can differentiate you from your competitors. And it gives audiences a strong impression of your organization's culture and personality. To define your tone, consider what you are and what you're not. In addition, your product description should be something that you will say to your friend about the product. It is a good idea to use the natural tone that you will use in a real conversation help your target audiences connect with your brand. And use a consistent tone that matches the brand that builds trust with the target audiences and makes certain brands much more memorable than thousands of others on Shopify.
5. Make it Easy to Scan
Try to make it easy for customers to scan to reduce the possibility to lose a potential customer. They may have no time or patience to read everything carefully. In fact, they have short attention spans and read-only about 16% of what’s on the page. To make your product descriptions easy to scan, you can take advantage of bullet points, short paragraphs made up of just a few sentences each, lots of white space, and different size fonts. So writing your product descriptions, there are some things to focus on.
Entice your web visitor with headlines.
Use easy-to-scan bullet points.
Include plenty of white space.
Increase your font size to promote readability.
6. Use Powerful Words
Use power words that naturally elicit an emotional response in audiences and convince your target audiences to take the leap and make the purchase, thus increase sales. There is a list of powerful words in the image below. When you need descriptive words in your product descriptions, use these powerful words instead of words like “nice” or “high-quality”. Thus, you are subtly convincing your target audiences that your products are exciting, impressive, and worth the purchase.
7. Cut Through Rational Barriers With Mini-stories
Cut through rational barriers with mini-stories and your target audiences will forget that they are being sold to. Including mini-stories in your product descriptions can lower rational barriers against persuasion techniques.
When it comes to telling a story in your product description, try to ask yourself these questions:
Who originally made this product?
What inspired creating the product?
How was the product tested?
What obstacles did you need to overcome to develop the product?
How would this product look at the buyer’s day-to-day life?
8. Optimize for Search Engines
You should optimize your product descriptions for search engines. SEO is the easiest way to attract potential customers to your page and make your product easier to be found. Begin optimization with keywords. Keywords are usually the search term that customers use to find the product that they need. And place keywords in your product descriptions. For a better idea of keywords, you can also make use of keywords generator, such as Google Keyword Planner. In addition, you can optimize your product images by using your key phrase in the file name, image description, and alt tag.
9. Use Good Images
You need to have quality images to go with your product descriptions. Because 63% of customers think that a product image is more important than the description or even the reviews. Be sure to provide quality photos of your product. Quality photos will show the customer all of the key features and benefits of your product. They will also allow the customers to imagine having the products in their life.
There are many ecommerce platforms and WooCommerce is the second-best ecommerce platforms following Shopify. Many people who start a dropshipping business choose WooCommerce to open a store. WooCommerce has many advantages among the ecommerce platforms. It doesn’t come with a recurring fee or additional costs such as the transaction charges every time the customer buys from you. Furthermore, getting it to work is simple and you without any coding skills can add and configure it on your site all by yourself. In addition, you have more flexibility and full control of your store because it is set on WordPress. Due to this you can customize or tailor the store in ways other platforms can’t offer. So how to open a dropshipping store on WooCommerce? The article will introduce the 6 steps to open a dropshipping store on WooCommerce.
1. Get Domain, Hosting, And SSL
To open your store, you need to get a domain name, web hosting, and an SSL certificate. It is necessary to choose and buy a domain name which is your website’s address on the internet. And knowing how to choose a domain will help you. Next, you need to buy a web hosting where your website lives on the internet. It allows you to store all your website content and make it accessible for any Internet user. Then, make sure that you get an SSL certificate so that you can accept credit card payments on your website. It adds a special security layer on your website thus you can accept sensitive information such as credit card numbers and other personal information.
You can buy a domain name from Namecheap and go for Bluehost to buy a web hosting. Namecheap also provides web hosting and setting up a WordPress site on it is as easy as pie. Bluehost is an official WordPress and WooCommerce recommended hosting provider and take care of your site’s maintenance, updates, and security with SSL. And you can get started for $19.95 / month basically. You can also buy a domain name from other registers and use other web hosts such as SiteGround, Hostgator, WP engine. But be sure that you go for a reputable hosting company to avoid hosting-related problems such as downtimes, poor security, and low resources.
2. Setting Up WordPress
Set up WordPress using your preferred web hosting provider and your domain name. First, download the latest version of WordPress, and upload it to your web server. Next, you can fill some information in settings, including setting up your WordPress site title and description and change your WordPress Address and Site Address to use https instead of http.
3. Setting Up WooCommerce Store
Then you need to launch the WooCommerce setup wizard on your WordPress admin pages. Next, you can set up a few things include page, store locale, shipping &tax, payment. Just confirm and fill relevant information and click continue button on every step.
WooCommerce has few essential pages for cart, account, shop, and checkout and needs to be filled with where your store is located and which currency and unit measures to use. And you can choose whether to shipping physical goods or not. You also need to answer the tax question so that WooCommerce can help you automatically calculate and add taxes to your prices. In addition, you need to choose a payment method for your online store among PayPal, PayPal Standard, and Stripepayment gateways. Using the PayPal Standard is the easiest way to accept payment. Actually, there are many other payment methods available for WooCommerce that you can install later if you need.
4. Add And Manage Products
You can visit Products » Add New page to add a new product. In specific, you can fill a title, detailed description, and short description, product-related information like pricing, inventory, shipping, linked products, etc. Pay special attention to writing catchy product descriptions and choosing good-looking images. Furthermore, you can choose a product category and add the main product image and a product gallery. Proper product categories and taps help to make it easier for your clients to navigate the store and make a purchase decision. It also helps to achieve good results SEO. Don’t forget to click on the Publish button to make it live on your website. And you need to repeat the process to add more products. If you have lots of products to add, you will need to spend lots of time to do the repeat things. However, if you have corporate with CJDropshipping, you will be able to sync products from CJDropshipping to your store in one button.
5. Choose A Theme
Themes control how your WordPress sites look to the users when they visit it. And they also control how your products are displayed on the WooCommerce store. There are a huge variety of paid and free themes available. And you can see them on WooCommerce Theme Store page. The most popular theme offered by WooCommerce is Storefront with 3411784 downloads so far. It is free, intuitive, flexible, responsive, and fully localized that make Storefront so popular.
If you want to get a theme from an independent developer, be sure that it is:
Easy to use and navigate for store visitors
Responsive, good-looking and functional on any type of devices (mobile phone, laptops, PCs, tablets, smartphones, etc.)
Suitable for your dropshipping store structure and niche
To further customize, you can use plugins and extensions to add new features to your website. There are over 46,000 WordPress plugins available. Some features aren’t built into WooCommerce. For example, follow up with the buyers who didn’t complete the purchase, offer dynamic pricing and coupons, enable customers to calculate shipping costs before placing an order. For these, you need to use free or premium WooCommerce plugins.
There are many marketing methods which have been introduced in specific before, such as word-of-mouth marketing, social media marketing, search engine marketing, etc. In addition, marketers need to create a content marketing strategy which influences how you reach your audience. Because content marketing strategy helps to bring in new customers, educate your target prospects, drive revenue, generate awareness, and help build a powerful brand for dropshipping business. What’s more, writing for the Content Marketing Institute, Julia McCoy mentions that a solid content marketing strategy can generate three times more leads than paid advertising. The article will introduce 8 steps to create a content marketing strategy.
1. Define Your Goals
Define your goals is a good starting point for your content marketing strategy. Whatever your content marketing goals are, be sure that they’re sustainable for the long-term and they actually connect to your organization’s overarching goals, mission, and vision. Furthermore, content marketing can serve many goals and you’ll have more success if you focus your efforts on the main goal.
There are some typical goals:
Making more sales
Getting more traffic
Increase site’s conversions
Increase brand awareness
Reduced marketing costs
Social media engagement
Retain and resell to current customers
And each goal has a complex set of key performance indicators. Except for the general goals, you also need to make the goals more specific and measurable based on the SMART criteria. And SMART criteria includes specific, measurable, attainable, relevant, time-bound. You can refer to the following.
Reach a certain sales target within the month, quarter, or year.
Get more visitors and signups for your websites.
Get a certain number of new email subscribers.
See an increase in site traffic and in engagement with your content.
Improve the search ranking of some of your key pages to help boost traffic.
Get a certain number of mentions, shares, and comments for your content.
2. Know Your Audience
You need to have a clear audience description that clarifies who your audiences are. In fact, 80% of content marketers are focused on audience building. By knowing your target audience, you can provide more relevant, informative and valuable content that they'll prefer to read and convert on. Besides, there are three actions you can taken.
①Collect demographic data
You can collect demographics which cover age, gender, education, income, etc on your visitors, email subscribers, and social media followers.
②Get customer feedback
Get more feedback from your current customers. Thus you can know more about your target audiences. Knowing how they feel about the current content and what is their urgent demand, you will understand your audiences’ priorities.
③Create buyer personas
Buyer personas also mean customer avatars, describe your ideal readers and customers so that you can target content better. And the best buyer personas include information on your customers’ pain points, challenges, sources of information, and behavioral motivators.
3. Choose The Main Content Channels
There is a graph showing the most effective channels that marketing content use to prospective customers from marketing charts.
The most common channel is email, and 82% of marketers consider it as the most effective. And after it are social media with 54% and website/blog with 51%. You can start with one or two channels and expand as you feel more comfortable.
And you can see some data in two ways to decide on which social media to target to get social media engagement and shares for your content. One is by Google Analytics, go to Acquisition => Social => Overview to see the main social media where your content is being shared. And the other is by Buzzsumo, go to its Content Analysis tool and type your domain name into the onscreen search box to see shares by social media network. You can see shares by content type or content length and top content in the last year as well.
4. Decide On Content Types
There are some of the most popular content types that marketers are creating.
Blog posts which goal is to attract visitors to a website are an essential part of your content marketing mix. And they deliver strong results. Ideally, your blog posts should be actionable, valuable, shareable, published regularly, and may include a range of article types. And generally, we recommend that blog posts be between 1,000 and 2,000 words in length. But experiment to see if your audience prefers longer or shorter reads.
Videos are a highly engaging content medium. It captures people's attention more than any other content types. And it is proven to engage your visitors to keep them on-site longer, improve lead generation, and reduce abandonment. Furthermore, videos are shareable across social media platforms and websites alike and 40X more likely to get shared on social media than other types of content. Acutally, 51% of marketing professionals worldwide name video as the type of content with the best ROI.
Ebooks are lead-generation tools that potential customers can download to learn more valuable information after submitting a lead form with their contact information. Typically, they are longer, more in-depth, and published less frequently than blog posts.
Case studies give you the opportunity to tell the story of a customer who succeeded in solving a problem by working with you to make others convince. It can take many different forms, such as blog post, ebook, podcast, etc.
Templates are a handy content format that provides tremendous value to your audience. When you provide them with template tools that can save them time and help them succeed, they will be more likely to keep engaging with your content later.
Infographics can organize and visualize data in a more compelling way than words alone. If you're trying to share a lot of data in a way that is clear and easy to understand, infographic is a good choice.
If you want more ideas, there are plenty of different content types to diversify your website.
5. Create a Content Calendar
It’s essential to use a content calendar to get all your content scheduled. There are several tools for you to do this. If you’re not publishing a lot of content, you can use Google Calendar and simply put the due dates for each piece of content there. Otherwise, you have to manage a content team and the production workflow you’ve decided on. And options for managing this include productivity and task management tools like Asana or a purpose-built editorial calendar tool like CoSchedule. You are allowed to schedule different parts of the content creation process by both of them.
6. Brainstorm Content Ideas
There are five steps to create the specific topics and keywords that your audience are looking for.
①Brainstorm topics and terms
It is a good point to start by writing down many blog post ideas your audience may be interested in. In the process, involve people who work directly with your users, such as a customer service or sales rep.
Take that big list and refine or group them together to see what looks good and what doesn’t make sense to your business goals.
④Build a spreadsheet and prioritize terms
Build a spreadsheet with the data you got in your tool like keyword, estimated search volume, difficulty and opportunity and assign a priority to each one. And think about which is most important to your business.
⑤Outline content that hits the 3 key needs
Take your top terms and outline content that will serve your goals, the user’s needs, and the keyword targeting. This is also an SEO-friendly content.
What’s more, there are some tools for you to brainstorm content ideas.
It’s important to keep in mind that content marketing strategy needs to be documented in a formal written guide. And in this way, you can refer to it as you move forward into the planning and execution stages.
It’s important to choose the eCommerce platform that works for you. And Shopify is one of the world’s most popular e-commerce platform, with 600,000+ businesses using it to open their online store. When you start a dropshipping business and open a Shopify store, you need to think about how do you get customers to find your store. You can use SEO to improve the search engine ranking for your store. The higher you rank in search engine results, the more traffic your store will have. This naturally leads to increased sales. The article will introduce 8 different ways to boost your Shopify store’s search engine rank. And for stores on other ecommerce platforms, the general ways are the same.
1. Choose Keywords And Put Them In Right Places
Keywords are the heart of SEO. Choose keywords so search engine like Google can find your products and also choose keywords that actually sales. You need to know what your target customers would search to find your products. Try the keywords between broad keywords and niche key phrases. And because you want searchers that will actually buy something, try modifying your keywords to include active words such as “buy”, “best”, ”cheap”.
It is a good idea to use Google Keyword Planner to see what people are searching for and mine Amazon, Google, and Wikipedia for keyword inspiration. And don’t forget to search the keyword in Google to check out the competition.
Then where to put your keywords? There are five important places.
The page title is the title that will appear on the search engine’s results page. The enticing keywords on page title will attract your target customers to click.
The meta description is the short piece of words that shows up underneath the title. Put the keywords here and make it descriptive and intriguing which will convince your target customers to click.
You can change the name of the image file with the keywords that describe the image for the search engine may not identify the image. And you can set image alt text.
④Headers and Titles
Your headers are one of the first places search engine looks to see what your store’s about. It is important that your product pages all have descriptive headers with your keywords.
Write unique and exciting product descriptions with keywords so that the search engine can find your page.
2. Optimize Your Site Structure
Your site structure determines the way your content is organized, which is crucial to SEO success. Try to make your site structure simplify and this will make it easier for search engines to crawl your site and rank your products. You can refer to the following structure which is SEO-friendly and simple.
There are only a few clicks from your home page to your products, which makes it easy and fast for your customers to find what they’re looking for and make it easy for search engines to crawl the site as well. And don’t forget about page and contact page to let customers and search engines know that the site is credible and trustworthy. In addition, your page should also cover a search box to help customers find what they’re looking for.
3. Increasing The Number Of Links To Your Store
External links are the backbone of good SEO. It is a good way to increase the number of links to your store for the reason that links to your store from other websites help search engines know that your site is popular and trustworthy. Though there are paid links, they don’t have a good result and might result in lower search rank.
There are some tips for you to increase the number of links to your store:
Look for opportunities to list your online store on other websites.
Maintain updated and interesting content to create a website that naturally gets linked to.
Build relationships with other websites and blogs so that you can ask for a link back. For example, ask the supplier for links.
Reach out to industry leaders and influencers for interviews to generate both links and content.
4. Submit Your Sitemap To Google Search Console
The sitemap is located at the root directory of your Shopify store's primary domain name. It contains links to all your products, product images, pages, collections, and blog posts. In short, it is a comprehensive list of all of the pages on your site. And it is used by search engines to index your site so that your store's pages appear in search results. Submitting your sitemap to Google Search Console helps Google knows about every page on your site and crawl and index valuable pages on your site. Furthermore, it gives Google a place to check for updates more quickly than a manual crawl.
5. Upgrade To SSL
SSL is important for security. By switching to total site SSL, you can get a small ranking boost because Google is pushing for better security all across the web. You can activate these by going to your Shopify dashboard =>Sales Channels => Online Store => Domains. Making an existing Shopify site secure is straightforward. And when migrating to SSL from a non-secure site on different platforms, you may need to undertake some additional technical work to make sure that you don't damage your position in search results. So look at Google’s guidelines on making the switch to SSL or communicate with Shopify’s support team.
6. Improve the Customers Experience
The longer you keep customers around on your site, the better search ranking and conversions you’ll have since Google looks at time-on-page as a marker of a site’s value. Make sure customers always have a place to go from page to page quickly. If site speed is fast, customers may spend more time on your site. To make your Shopify store faster, you can use a fast, mobile-friendly theme, use smaller, optimized images, remove any apps you’re not using, and avoid using sliders. It is also a good idea to use a responsive design which can greatly improve user experience and keep visitors on your site longer. Make sure your store looks great on any device, including desktop, tablets, and smartphones.
7. Take Advantage Of Content Marketing
Content marketing is one of the easiest ways to rank for more keywords and build backlinks. And it is helpful for both customers’ experience and SEO. Your content is a chance to make customers and potential customers get to know your brand. Every ecommerce stores need a content marketing strategy that reaches out to their target audience on their website, Instagram, YouTube, Facebook, or whichever social media channels are your preferred options. And the content can be how-to videos, FAQs, stunning photography, and informative articles.
8. Use The Best Shopify SEO Apps And Tools
There are some best Shopify apps and tools that you can use to boost your store’s search engine rank. You can use SEO apps to identify where there may be Shopify SEO problems with your site including your images, such as SEO Image Optimizer and Plug in SEO. What’s more, you can use SEO tools that make life easier when building your site to be as search-friendly as possible. From tools that help you identify keywords which can also an alternative to Google Keyword Planner to those that help you optimize video and images, these useful tools, such as Keywordtool.io, Ahrefs, can cut down the time it takes for you to get your store in shape.
Business name, domain name, brand logo are all essential to build a brand for your ecommerce websites. Your domain name is your website’s home address on the Internet. It’s important to choose a domain name that not only works for your business but also easy to find and promote. Your domain name is the first thing your visitors will see and a good domain name will make a positive and lasting impression. What’s more, keywords in your domain name can help your SEO ranking. And the right domain name can increase brand recognition. Make sure to put some careful thought into choosing your domain name. The article will introduce steps to choose a domain name and give some tips for you to choose a good domain name.
Steps To Choose A Domain Name
1. Choose keywords that represent your site
You can generate ideas for a domain name based on your site’s name or your existing business. Most importantly, you should choose one or more keywords that represent your site and content. A strong keyword is a key ingredient of a truly effective domain name. Using keywords in your domain name can bring in more traffic by helping your site rank more highly in search engine results. Furthermore, keywords can help potential visitors better understand your site’s focus and business. It’s a good idea to use tools like Google Keyword Planner, Keywordtool.io and KWFinder to search for terms that have both a high search volume and low competition ideally.
2. Use a domain name generator to browse your options
As long as you have a few keywords, you can use a domain name generator to brainstorm ideas for your domain name and make sure that all its suggestions are available for purchase. These generators turn your ideas into fresh, available domains.
Here are some of domain name generators that you can try out:
IsItWP offers a fast and instant domain research tool. Start by entering a few keywords or your brand name and it will display a ton of domain ideas using a variety of combinations.
3. Select the best domain name based on some simple criteria
You should select the best domain name based on some simple criteria which will be introduced in specific in the following tips for choosing a domain name. There are six tips for you to refer to, including use the right domain name extension, make it short and easy to pronounce and spell, brandable over generic, avoid numbers and hyphens, avoid double letters, and check availability on social media sites and trademarks.
4. Register your domain name
Then all you need to do is buy the domain name based on the hosting provider you decide to use. You can usually purchase a domain name during the process of signing up for a hosting plan. What’s more, you can buy a domain separately through a dedicated registrar or hosting company. And you don’t have to get your hosting and domain name from the same place. There are hundreds of domain name registrars online, such as Domain.com and GoDaddy.
Domain.com is one of the best domain registrars on the market. They offer all top-level domain names, with a smart search feature, premium domains, and all the necessary tools to manage your domain names.
GoDaddy is the largest domain registrar in the world. They manage over 63 million domain names for over 14 million customers.
There are plenty of domain name extensions available today, from the original .com, .net and .org to niche extensions like .pizza, .photography, and even .blog. Among them .com is still the most established and credible domain name extension. Go with .com is still the best choice for it is the most familiar and easiest to remember. Users are conditioned to type .com at the end of every website. If your website was sally.photography, and your users typed in sallyphotography.com, then they might end up on an error page or worst your competitor’s website.
2. Make it short and easy to pronounce and spell
One of the biggest reason for the lost traffic is typos. In the case of typos, when choosing a domain name, it’s extremely important that your domain name is short, under 15 characters ideally and easy to spell and pronounce. Then if you’re ever in a public place without a business card, you can easily share your website and others will be able to remember and find it. It also makes it easier for visitors to share your domain name by word-of-mouth. Tell 10 people your potential domain name and ask them to pronounce it and spell it to see if they have struggled.
3. Brandable over generic
It is important for your domain name to brandable so that it can stand out in people’s mind. Your domain name is the foundation of your brand. A brandable domain name is unique and stands out from the competition, while a generic domain name is usually stuffed with keywords and unmemorable. You can make up your own catchy, new words like what Google, Bing, and Yahoo did. It is also a good idea to use a thesaurus to find interesting words that fit your brand.
4. Avoid numbers and hyphens
Numbers and hyphens are often misunderstood for people who hear your website address don’t know if you’re using a numeral or it’s spelled out or they misplace or forget to add the hyphen. Hyphens and numbers also make it more difficult to pronounce and spell thus are prone to more typos. They also prevent your domain from spreading quickly. So stick to the letters.
5. Avoid double letters
Avoid domain names with doubled letters for the reason that it increases your chances of losing traffic to typos. And most domain name generators are not smart enough to avoid doubled letters, so it’s for you to keep in mind when choosing the domain name.
6. Check availability on social media sites and trademarks
It is necessary to check to see if the name is available on social media sites and if there are any trademarks already registered to the name. You can use a tool like Knowem to check social networks and trademarks for your potential domain name quickly. It’ll show you if it’s available throughout over 25 popular social networks, as well as trademarks.