Month: August 2019

How To Reduce Your Store’s Cart Abandonment?

by Cherry Chen
Cart abandonment is a term used in eCommerce to describe the situation that customers add products to their online cart or even begin the checkout process, but leave the site before finishing their purchase. Many customers who visit your dropshipping store on Shopify or WooCommerce or other ecommerce platforms abandon their carts before finishing their purchase. The average abandonment rate is 68%, based on data compiled from 33 different studies on shopping cart abandonment. Cart abandonment is one of the most crucial problems for dropshipping businesses to overcome. And it is as critical as driving traffic to your store by word-of-mouth marketing, SEO, content marketing, social media marketing, or design an attract site by choosing the wonderful themes. There are a number of simple things you can do to keep your abandoned cart rates down. The article will introduce 10 ways to reduce your store’s cart abandonment.
1. Offer Multiple Payment Options
There is data from column five that 56% of online customers prefer to see a variety of payment options at checkout. It is important to know about payment gateway and your buyer persona to choose a variety of popular payment options. The basic cards include Visa, Mastercard, American Express, PayPal, etc. And mobile payment systems such as Apple Pay and Google Wallet are becoming increasingly popular, particularly among younger demographics. Try to offer payment options as many as possible for customers to choose.
2. Build Trust In The Buying Process
Trust is really important when customers make a purchase on your dropshipping store. And customers hand over their personal and financial information for trust and want more reassurance that their data is secure. Many customers abandon their carts because trust logos were missing. Make sure you show the trust logos that are recognizable and commonplace such as Verisign, PayPal Verified, etc well-known security logos. In addition, don’t forget to have a valid SSL certificate. If it’s out of date or improperly installed, your customers will see a warning message in their browser that the connection may not be secure.
3. Optimize Your Page Load Times
There is a data from Visual Website Optimizer that ecommerce shopping cart conversion rates drop 7% for every one-second delay in your page loading. Thus it is necessary to optimize your pages load times and try to make it as fast as possible. For example, your checkout pages should be as optimized as possible to avoid the situation that its slow load beg impatient customers to take their shopping elsewhere. In addition, your images should balance quality and speed. And you can also limit the use of ad network trackers, poorly implemented tags, social plugins and other bloat to optimize your page load times.
4. Reduce Shipping Price Shock
Many customers abandon their shopping carts because of expensive shipping costs. Make sure your shipping costs are transparent while the customer is browsing through your products. You need to set proper shipping rate for your dropshipping store and offer free shipping is a good idea. And free shipping is not free. Add shipping costs to the price of a product and use free shipping as one of the main selling points. Offering free shipping is one of the highest-recommended ecommerce marketing strategies. Customers may add more items to their shopping cart for free shipping and may accept a slower shipping option for it is free.
5. Reinforce The Benefits Throughout Checkout
You need to reinforce the benefits throughout checkout to motivate your customers’ desire to purchase. The benefits throughout checkout also optimize the customer experience. If you use “You’re purchasing this...” instead of “Order Summary” above the product image at the checkout, you’ll reinforce customers’ decision to buy and subtly impacts their perception of ownership. And you can show the free shipping message throughout checkout.
6. Make Navigation From Shop To Cart Convenient
Many customers abandon carts because of overly complex navigation. The easier you make navigation, the more likely customers are to stick with it and actually check out. There are a few ways that can help you make navigation easy.
  • Identify the drop offs from the customer flow report and fix them.
  • Create a seamless shopping experience for your customers. Don’t make them click the back button after adding a product to the cart.
  • Keep the cart visible on every page so your customers can easily return to your cart to complete the checkout at their convenience.
7. Use Cart Abandonment Emails
You can use cart abandonment emails when customers leave the website without finishing their purchase. And you can use a series of more than 1 email to persistently follow up customers until the cart is recovered. Many customers abandon their cart unintentionally due to external incidents such as site crashes, slow load speed or site timeout. In these situations, cart abandonment emails are effective in the sales funnel because they remind and lead customers back to the site to finish their purchase. In addition, you can offer a discount or free shipping code as an incentive to the customers who abandon their carts.
8. Add Social Proof
Social proof showcases how your products have helped others to alleviate the concern that they may regret buying the products. You can add social proof to your store in some different ways.
  • Follow up with customers and ask them to write a product review.
  • Feature reviews on product pages and list testimonials on other landing pages of your site.
  • Add applications like Notify to your store to show customers who else is purchasing your products.
9. Use Remarketing
Some abandonment can’t be prevented, but you can use the remarketing technique to retarget cookies visitors who previously visited your website, with ads services. Retargeting helps you increase your brand awareness and convert visitors into paying customers. And doing social retargeting on social media platforms like Facebook, Twitter, Linkedin generates better engagement and results because people can like, share and discuss on the ads post. Present dynamic ads to those customers who abandon carts based on the products they viewed to try and win them back.
10. Identify Leaks In Your Funnel
It is necessary to draw out an as detailed conversion funnel from traffic to successful payment as possible so that you can know the process and identify leaks. You can examine the visitor flow and conversion pathways in Google Analytics to identify leaks in your conversion funnel. This can show you bottlenecks on product pages and the points where your traffic is dropping off before making it to the cart. Then you can target those pages to see what improvements need to be made to improve the user experience.
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How To Choose The Right Payment Gateway And What Are The Best?

by Cherry Chen
When you start a dropshipping business and open a store on Shopify, WooCommerce, or other ecommerce platforms, you need to know about the payment gateway and choose your store’s payment gateways to make transactions. The payment gateway integrated into your store is how people securely transfer money from their account to yours. Without a payment gateway integration, the customers won’t be able to pay for the services or products they are buying online. There are many different payment gateway options available. And with the right payment gateway, you can make it easy for customers to pay for your products. The article will introduce how to choose the right payment gateway and what are the best payment gateways for dropshipping store.

How To Choose The Right Payment Gateway

You should consider the following to choose the right payment gateway:
1. Supported by your e-commerce platform
There are different payment gateways available based on the different encommerce platforms where you open a store. If you use Shopify, then you’ll need a gateway that integrates with that specific platform.
You can check which payment gateways your e-commerce platform works with. Just enter to the platform's official extension catalog or documentation and look into the “payments” section.
There are the lists of payment gateways available on some top ecommerce platforms:
2. Check security
The security of the network can avoid your customers worrying that their financial information and ensure your customers that financial will information remains secure when purchasing from your store. To make sure that your payment gateway is secure, always check that they are PCI compliant. It is critical when accepting credit cards online.
There is the short list of payment gateway security layers:
①Every payment gateway has high-level encryption (SSL encryption 128 Bit encrypted) to avoid all types of breaches.
②The second layer of security is the digital signature. Even if a hacker got your ID your account is still safe with digital signatures.
③After digital signature comes the Dynamic IPs, if your account is used from another IP address then it will be denied.
3. Attention to the fees
Make sure to carefully check the fee structure with your gateway before you commit to it long term.
Most commonly, there are three components of the final price tag:
Set-up cost: varies from $0 - $250.
Monthly cost: $10 - $50.
Transaction fees: Usually, it's $0.00 - $0.25 + 1% - 5% per each transaction. You have to pay both the fixed fee and the percentage of the transaction.
In addition, there may be other fees, such as chargeback fees, payment processing fees, termination fees, etc.
The following are the fees that you can make yourself aware of:
  • Start-up/annual fee
  • Monthly statement fee
  • Refund fee
  • Transaction fee
  • Minimum monthly fee
  • Settlement fee
How much you pay to transfer the money from the merchant account to your regular bank account.
  • Anticipation fee
If you want to receive the money before the standard credit card deadline.
  • Rolling reserve
If you have a high-risk business, processors may ask for an initial warranty.
  • Termination fees
  • Chargeback fee
4. Good customer experience
It is necessary to provide a good and convenient shopping experience for customers. Avoid too many steps, too much time, or too much personal information in case your customer abandon the purchase. Try to look for a payment gateway that allows you to accept all major credit and debit cards, as well as being integrated with all major shopping carts. What’s more, the payment gateway should be optimized for mobile users as well.
5. Use more than one payment gateway
You should use more than one payment gateway to make it easier for customers and give everyone other options. More options will translate to more convenience for the customer and less friction at checkout. Paypal is a necessary payment gateway for it is available in most countries around the world which allows you to sell internationally. And you should know your target audiences’ preference about the payment methods and see if the payment gateway support them. Each payment gateway supports a different set of payment methods.
6. Choose providers with good reputations
Payment processing is critical to your business. It is a good idea to work with a provider who has an overall good reputation in the industry. In general, as long as you pick a large payment gateway and processor that has been in the market for a while, it will be okay. Be careful that some payment providers have had problems with outages. And some have a reputation in some circles for blocking merchants' money without due cause.
7. Available support
Check if the provider offers live technical support, at least within standard working hours. Thus you can quickly resolve any technical problems. Most payment gateways will not support processing transactions related to high-risk business. Gambling, adult content, travel, tobacco, debt collection, electronic cigarettes, credit repair, MLM are high-risk business. In such cases, you'll need to choose a provider that specializes in so-called “high-risk” payment processing.

Best Payment Gateways For Dropshipping Stores

1. PayPal
PayPal is one of the most commonly used payment gateway for dropshipping stores. It has worldwide acceptance in more than 200 countries. There is no doubt that it can be a profitable addition to the main payment gateway. It will bring more customers to the site. What’s more, if the main payment gateway goes down due to some technical issues, PayPal can act as a backup. It supports all prominent credit cards, such as Visa, Mastercard, American Express, Citibank, and more.
2. Stripe
Stripe is available in 34 countries. And it gives you complete control over the checkout experience and this makes it popular. It is quite popular among the American and Canadian dropshippers.  And it also not charging you the monthly fee. What’s more, it has many useful and powerful features, from in-store payments to comprehensive security and an in-depth dashboard. In addition, it accepts quite a few different payment options, including multiple eWallets. However, it doesn’t accept PayPal and you can use multiple different payment gateways to solve the problem. And it is made specifically for developers that it is difficult to handle.
3. Authorize.net
Authorize.net is currently available in more than 33 countries. It is one of the oldest and most trusted payment gateways available for credit card users. Actually, it supports all major credit cards – including MasterCard, Visa, American Express, Diner’s Club, Discover, and JCB. It also supports digital payment services like Apple Pay, PayPal and Visa Checkout. What’s more, it features multiple extensions for easy integration with WooCommerce stores. And it also has the lowest transaction fee or 2.90 + $0.30 for ecommerce and dropshipping stores.
4. 2Checkout
2Checkout is a great option for dropshippers with a multinational presence. It operates in more than 87 countries worldwide across 15 languages. It is one of the best credit card gateways and supports all major credit cards such as Mastercard, Visa, Diners Club, American Express and others. And it is available in many third world countries, where it is used in combination with another payment gateway.
5. Shopify Payments
Shopify has partnered with Stripe to offer their own in-built payment gateway for Shopify users. It is hands down the best payment gateway for Shopify and available in 11 countries. Shopify Payments is already integrated with your store and it is extremely easy to set up and use. If you use Shopify payments on Shopify, Shopify will not charge you a small fee each transaction and only charge the regular transaction fee of payment gateways. However, there is a long list of exclusions for types of stores they don’t accept. And if you don’t use Shopify, then you can’t use Shopify Payments.
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How To Price Your Products For Your Dropshipping Store?

by Cherry Chen
When you start a dropshipping business and open a droppshipping store on ecommerce platforms, such as Shopify, WooCommerce, it’s too easy to get stuck on pricing your products. Pricing your products is one of the most important decisions you make, because it impacts almost every aspect of your business, from cash flow to profit margins. It also determines the success of your product or service. If you price your products correctly, it can enhance how much you sell and create the foundation for a business that will prosper. The article will introduce key factors to consider to price your products, some price strategies you need to know, and steps to choose the right pricing strategy.

Key Factors To Consider

1. Research your customer
It is necessary to understand your customers. They will help determine how much you should charge. The key to get to know your customer is to take some market researches. Market research can range from informal surveys of your existing customer to the research projects of third party consulting firms. Informal surveys can be sent out in e-mail along with promotions or directly consult in an existing customer base. And if you simply want to sample all your friends, you can use SurveyMonkey and Google Surveys which are simple and inexpensive ways to compile and aggregate statistics. In contrast, research by third party consulting firms is more extensive and expensive, and also more professional. What’s more, it can explore your market and segment your potential customers very granularly.
After research your customers, you will get information about your customers’ demographics, including where they live, their interests, and income level. If your customers come from mainly low to middle-class backgrounds, they might not be willing to pay luxury prices.
2. Know your competition
Check out how much your competitors charge their customers. You can use your competition’s pricing as an initial gauge. And you can see if your product has additional value, such as additional service and higher quality, to support a higher price. Be careful about regional differences and always consider your costs. It is also a good idea to compare net prices and market perception between your product and your competition’s based on the information from phone calls, secret shopping, published data, etc.
In addition, you can know your competition in many ways and unearth a wealth of competitive data online. You can use Google Alerts to stay abreast of the latest news on any business, product, or industry. And Google Trends reveals the popularity of all search terms. It also a good way to follow the social media accounts of your future rivals to know your competition. Then you’ll get to know their target audience, marketing strategies, and if they’ve found a niche, etc. And pay attention to the type of promotions they offer and time, and consider whether you can match or exceed such discounts.
3. Know your costs
It is necessary to know your product costs. The cost of a product includes the literal cost of the item and overhead costs. Overhead costs may include fixed costs like rent and variable costs like shipping or stocking fees. Don’t forget to include these costs in your estimate of the real cost of your product. It is a good idea to make a sheet that covers all the costs you need to spend every month. Once you know how much you spend on products, you have your break-even point.
4. Set your revenue target
You should set your revenue target and determine your desired profit. Costs and profits are two elements of pricing. Many organizations publish free or low-cost anonymized financial information that you can refer to. Allocate your overall revenue target by each product and estimate the number of each product you expect to sell. Then divide your revenue target by the number and you have the price at which you need to sell your product to achieve your revenue and profit goals.

Common Pricing Strategies

1. Cost-based pricing
Cost-based pricing is one of the most simple ways to price your product. It doesn’t take some factors into consideration, such as customer preference, brand image, and competition. And it involves calculating the total costs it takes to make your product, then adding a percentage markup to determine the final price. There is no doubt that it is simple and lets you quickly add a profit margin to any product you intend to sell.
2. Market-oriented pricing
Market-oriented pricing also referred to as a competition-based pricing strategy, compares similar products in the market. It’s important to understand the costs of making your product, as well as the quality, compared to competitors to accurately price your product. Based on these, you can decide whether to price your products higher or lower than your competitors like the following.
  • Price above market: Justpricing your product above the competition to brand yourself as having a higher-quality or better-performing item.
  • Copy market: Selling your products at the same price as your competition to maximize profit while staying competitive.
  • Priced below market: Using data as a benchmark and pricing a product below competitors to lure customers into your store over theirs.
3. Dynamic pricing
Dynamic pricing, also referred to as demand pricing or time-based pricing, is a strategy that sellers set flexible prices for a product or service based on current market demands. In other words, it is the act of changing a price multiple times throughout the day, week, or month to match consumer purchasing habits better. It requires you to keep tabs on the demands for your time and the popularity of your product and to change prices commensurately.
4. Value-added pricing
If there is added value in your product, customers might accept a higher price. There are some potential ways to benefit the customer more.
  • Facilitate convenience: Some consumers would pay more rather than go out of their way to find what they need or wait a long time to get.
  • Brand your product: Many customers are willing to spend more money on a brand name that they know and feel like they can trust.
  • Set a trend: If your product is gizmo or fashion, market accordingly and consider corporate with influencers that can arise a word-of-mouth transmission to your target demographic.
  • Create scarcity: Some activities such as limited-time sales create scarcity to stimulate consumption.
  • Find a niche: If you’re one of the only sellers of a product, you have carte blanche to set high prices.
  • Provide unparalleled customer service: Many customers pursue a smooth and efficient online shopping experience and prefer the guarantee that they can return a product any time.

Steps To Choose The Right Pricing Strategy

In a short word, there are six steps to choose the right pricing strategy based on the above.
1. Set your business goals
Determine if you want to grow your market share, reach a new segment, or increase your revenue.
2. Research your customers
Run surveys or ask customers to determine if they care more about quality, cost, or service.
3. Know your competition
Analyze the pricing strategy of similar products, including the value they add in service and branding.
4. Calculate costs
Calculate the fixed and variable costs of your material, labor, and overhead to determine how much you’ll need to break even.
5. Set your revenue target
Figure out how much you want to make in profit after your business expenses are paid.
6. Evaluate your strategy
As your product attracts new customers, continually assess how your strategy is serving your business goals.
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Product Photography Tips For Your Dropshipping Store

by Cherry Chen
You may face some unique challenges when running a dropshipping store on Shopify or WooCommerce or other ecommerce platforms. And you may be worried about long shipping times, bad products, unreliable suppliers, etc. However, there is still something that you can control when you run a dropshipping business, such as product description, product photography.  Product photography can make a lasting impression on customers and make you more competitive than your competitors. And great product photography isn’t easy to achieve. It is a good idea to take your own product photographs rather than use supplier photographs or steal them from another seller. So how to stand out your product photograph? The article will introduce key factors for great product photographs and give 7 product photography tips for your dropshipping store.

Key Factors For Great Product Photographs

1. High-Quality
High-quality means high resolution and clean background. It is a good idea to keep all images the same size with a square shape and no less than 1000 pixels, 1600 is better. Thus, they will look much better on collection and product pages. In addition, you’d better use plain and white backgrounds which allow your products to shine and be the center of attention.
2. Relevant
You need to show the product at multiple angles or even use 360-degree photographs. This can get your customers closer to the experience of actually seeing the product in real life and they are more likely to buy it. Furthermore, get some focused shots of the product for customers care about detail parts they use every day. And if you use models or contextual backgrounds, try to make them relevant to the interests or your best customers.

Product Photography Tips For Your Dropshipping Store

1. Setup your lighting
Many photographers consider that the most important part of product shots is the lighting. Photography is nothing without light. And you can make a camera look more respectable with the right lighting.
It’s good to start off using natural light which is soft, always available, predictable and easy to work with. Just pick your biggest north-facing window, put a table next to it and play around with how the light hits your product. You can also use flashes and constant lighting which is trickier and more costly. And when it comes to using the camera’s built-in flash and a flash diffuser, it is good to have a diffuser. The diffuser helps create a more natural light look. Avoid using different types of light in an image. And don’t forget that the distance of the light plays a role with closer light leading to a harder light look.
2. Attention to the background
There are many different ways to achieve great shots and each has its own challenges and benefits. You can have a standard white background for your product photos. A plain white background works well for standard product photos. You can also use bokeh which is a blur effect done by a specific type of lens to create cool backgrounds for your products. What’s more, you can also use backgrounds with patterns that complement the product. Just according to personal preference and what works for your particular products to choose the way.
In addition, consider the colors in your product to make sure that there is color contrast between your product and background. It's also a good idea to Google for the same item to see what professionals are doing with their stock photos. You can also use color psychology to capture the right emotions for your products. Most electronics like desktops, phones, and tablets are shot with a sleek black background because black symbolizes sophistication and security.
3. Make your photos accurate and plentiful
Depends on the type of product, most products need to have several photos from multiple angles and situations to make your photos accurate and plentiful. And grabbing multiple angles can be done in two ways. One is to move the product itself around the staging environment. The other is to take the camera off the tripod to move around yourself. It is a good idea to do both and see how they come out. What’s more, it is necessary to include close-up shots. Customers prefer to see the texture and the little details that make up your product. And if your product is available in several different colors, showcase the full spectrum of product colors. If you sell jewelry or a product with fine details, using a macro setting on your camera to capture the little details.
4. Use a Tripod
It is necessary to use a tripod when shooting a lot of products all at once. A tripod has many benefits. It can keep the camera steady which can make your photographs sharp and keep the camera in the same exact position so your angle will stay the same for every image. What’s more, it can free up your hands so that you can reposition your products to take different angles.
5. Edit your photographs
The post-production work is just as important as the process of taking a photograph. You need to use image-editing software like Photoshop, Lightroom, Windows Live Photo Gallery or Picasa to edit and enhance your photographs after you’ve shot your product photography. For example, you may need to do some form of editing, such as adding effects, cropping, enhancing color, retouching, or removing the background from an image, etc. You should also be true to the product and show it how it is. Just adjust the color balance of the photo to ensure that the colors in the photo match those in real life, and only tweak the brightness and contrast to give it a more professional look.
6. Be consistent
It is important to keep in mind that your product photography should be consistent. Make sure all of your images follow the same look. And creating a product photograph template is an easy and efficient way to make your product photographs be consistent. You can start by choosing a size you’ll use across your dropshipping store. It can be anywhere between 1200px and 1600px on the longest side which is large enough for an effective zoom function and to use across social media.
7. Show crowdsourced photography
Incentivize your first few customers to provide photo reviews of their purchase. There is a state from review software company Yotpo that casual style photos from customers can actually increase customers conversions by up to 25%. They give customers a better way to showcase the features that are important to them. In addition, user-generated photos create a more engaging conversation around your product and help potential customers imagine it as their own.
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How To Write Powerful Product Descriptions That Sell?

by Cherry Chen
When you start a dropshipping business and open a store on Shopify or WooCommerce or other ecommerce platforms, you will add many products on your store, absolutely with the product description. The product description is the marketing copy that explains what a product is and why it’s worth purchasing to customers. And it is one of the most important aspects that will affect the product’s conversion. 87% of consumers rate product content extremely or very important when deciding to buy. If your product descriptions are both informative and persuasive, the customer will be encouraged to buy. Furthermore, Write powerful product descriptions is really high-return and low investment. The article will introduce 9 ways to write powerful product descriptions that sell.
1. Define Your Target Audiences
Define your target audiences because the best product descriptions address your target audience directly and personally. To define your target audiences, you need to understand your buyer persona, which will help you know the features that are most valuable to your customers. What’s more, the buyer persona can give you an indication of which words might sell better for your target audience. A buyer persona is a break down of the characteristics of your potential customers. And it is necessary for you to know some information about your target audiences, such as location, age, gender, interests, education level, income level, and language.
In addition, ask yourself the following questions to understand your target audiences.
  • Who are my target audiences? What’s their situation?
  • Why do they want to buy my product? What needs do product meet or pain points do product reduce?
  • Why would they prefer your products instead of your competitor’s products?
  • What features or benefits would interest this person the most?
  • Are there any words or phrases that they use to describe your products?
  • What objection would prevent them from buying your product?
Remember to target only 1 kind of audience with each product description in case you might fail to achieve some meaningful results.
2. Entice With Product Benefits
Different from product features, which are a factual statement about the product that provides technical information, product benefits show how the product can improve the buyer’s life. Buyers are interested in product benefits rather than product features. Thus you need to highlight the benefits of each feature on your product description to convince your target audiences that it will improve their lives in obvious, measurable ways. Be sure to list the features that will appeal to your target audiences. And for every feature that you list, figure out how this will directly benefit the buyers. This will help you write more persuasive product descriptions and more quickly.
3. Highlight The Experience Of Using The Product
The best way to sell any product to your target audiences is to make them imagine they’re already using it. This can elicit emotions and increase their desire to purchase the product. To let them imagine themselves already having and using your product successfully, you need to do the following things.
  • Use words like “imagine”, “picture yourself”.
  • Explain how the buyers will feel when using the product.
  • Use future and present tenses to let your buyers feel like they have bought your product already.
  • Let buyers imagine their current needs being met by using your product.
  • Use sensory language and words to integrate the five senses into the writing (sight, sound, taste, touch, and smell)
4. Define Your Tone
Your tone can differentiate you from your competitors. And it gives audiences a strong impression of your organization's culture and personality. To define your tone, consider what you are and what you're not. In addition, your product description should be something that you will say to your friend about the product. It is a good idea to use the natural tone that you will use in a real conversation help your target audiences connect with your brand. And use a consistent tone that matches the brand that builds trust with the target audiences and makes certain brands much more memorable than thousands of others on Shopify.
5. Make it Easy to Scan
Try to make it easy for customers to scan to reduce the possibility to lose a potential customer. They may have no time or patience to read everything carefully. In fact, they have short attention spans and read-only about 16% of what’s on the page. To make your product descriptions easy to scan, you can take advantage of bullet points, short paragraphs made up of just a few sentences each, lots of white space, and different size fonts. So writing your product descriptions, there are some things to focus on.
  • Entice your web visitor with headlines.
  • Use easy-to-scan bullet points.
  • Include plenty of white space.
  • Increase your font size to promote readability.
6. Use Powerful Words
Use power words that naturally elicit an emotional response in audiences and convince your target audiences to take the leap and make the purchase, thus increase sales. There is a list of powerful words in the image below. When you need descriptive words in your product descriptions, use these powerful words instead of words like “nice” or “high-quality”. Thus, you are subtly convincing your target audiences that your products are exciting, impressive, and worth the purchase.
7. Cut Through Rational Barriers With Mini-stories
Cut through rational barriers with mini-stories and your target audiences will forget that they are being sold to. Including mini-stories in your product descriptions can lower rational barriers against persuasion techniques.
When it comes to telling a story in your product description, try to ask yourself these questions:
  • Who originally made this product?
  • What inspired creating the product?
  • How was the product tested?
  • What obstacles did you need to overcome to develop the product?
  • How would this product look at the buyer’s day-to-day life?
8. Optimize for Search Engines
You should optimize your product descriptions for search engines. SEO is the easiest way to attract potential customers to your page and make your product easier to be found. Begin optimization with keywords. Keywords are usually the search term that customers use to find the product that they need. And place keywords in your product descriptions. For a better idea of keywords, you can also make use of keywords generator, such as Google Keyword Planner. In addition, you can optimize your product images by using your key phrase in the file name, image description, and alt tag.
9. Use Good Images
You need to have quality images to go with your product descriptions. Because 63% of customers think that a product image is more important than the description or even the reviews. Be sure to provide quality photos of your product. Quality photos will show the customer all of the key features and benefits of your product. They will also allow the customers to imagine having the products in their life.
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How To Open A Dropshipping Store On WooCommerce?

by Cherry Chen
There are many ecommerce platforms and WooCommerce is the second-best ecommerce platforms following Shopify. Many people who start a dropshipping business choose WooCommerce to open a store. WooCommerce has many advantages among the ecommerce platforms. It doesn’t come with a recurring fee or additional costs such as the transaction charges every time the customer buys from you. Furthermore, getting it to work is simple and you without any coding skills can add and configure it on your site all by yourself. In addition, you have more flexibility and full control of your store because it is set on WordPress. Due to this you can customize or tailor the store in ways other platforms can’t offer. So how to open a dropshipping store on WooCommerce? The article will introduce the 6 steps to open a dropshipping store on WooCommerce.
1. Get Domain, Hosting, And SSL
To open your store, you need to get a domain name, web hosting, and an SSL certificate. It is necessary to choose and buy a domain name which is your website’s address on the internet. And knowing how to choose a domain will help you. Next, you need to buy a web hosting where your website lives on the internet. It allows you to store all your website content and make it accessible for any Internet user. Then, make sure that you get an SSL certificate so that you can accept credit card payments on your website. It adds a special security layer on your website thus you can accept sensitive information such as credit card numbers and other personal information.
You can buy a domain name from Namecheap and go for Bluehost to buy a web hosting. Namecheap also provides web hosting and setting up a WordPress site on it is as easy as pie. Bluehost is an official WordPress and WooCommerce recommended hosting provider and take care of your site’s maintenance, updates, and security with SSL. And you can get started for $19.95 / month basically. You can also buy a domain name from other registers and use other web hosts such as SiteGround, Hostgator, WP engine. But be sure that you go for a reputable hosting company to avoid hosting-related problems such as downtimes, poor security, and low resources.
2. Setting Up WordPress
Set up WordPress using your preferred web hosting provider and your domain name. First, download the latest version of WordPress, and upload it to your web server. Next, you can fill some information in settings, including setting up your WordPress site title and description and change your WordPress Address and Site Address to use https instead of http.
3. Setting Up WooCommerce Store
Then you need to launch the WooCommerce setup wizard on your WordPress admin pages. Next, you can set up a few things include page, store locale, shipping &tax, payment. Just confirm and fill relevant information and click continue button on every step.
WooCommerce has few essential pages for cart, account, shop, and checkout and needs to be filled with where your store is located and which currency and unit measures to use. And you can choose whether to shipping physical goods or not. You also need to answer the tax question so that WooCommerce can help you automatically calculate and add taxes to your prices. In addition, you need to choose a payment method for your online store among PayPal, PayPal Standard, and Stripe payment gateways. Using the PayPal Standard is the easiest way to accept payment. Actually, there are many other payment methods available for WooCommerce that you can install later if you need.
4. Add And Manage Products
You can visit Products » Add New page to add a new product. In specific, you can fill a title, detailed description, and short description, product-related information like pricing, inventory, shipping, linked products, etc. Pay special attention to writing catchy product descriptions and choosing good-looking images. Furthermore, you can choose a product category and add the main product image and a product gallery. Proper product categories and taps help to make it easier for your clients to navigate the store and make a purchase decision. It also helps to achieve good results SEO. Don’t forget to click on the Publish button to make it live on your website. And you need to repeat the process to add more products. If you have lots of products to add, you will need to spend lots of time to do the repeat things. However, if you have corporate with CJDropshipping, you will be able to sync products from CJDropshipping to your store in one button.
5. Choose A Theme
Themes control how your WordPress sites look to the users when they visit it. And they also control how your products are displayed on the WooCommerce store. There are a huge variety of paid and free themes available. And you can see them on WooCommerce Theme Store page.  The most popular theme offered by WooCommerce is Storefront with 3411784 downloads so far. It is free, intuitive, flexible, responsive, and fully localized that make Storefront so popular.
If you want to get a theme from an independent developer, be sure that it is:
  • Professionally designed
  • Easy to use and navigate for store visitors
  • Responsive, good-looking and functional on any type of devices (mobile phone, laptops, PCs, tablets, smartphones, etc.)
  • Suitable for your dropshipping store structure and niche
  • Support options for when you need help
And you can refer to how to select a Shopify theme for your dropshipping store, there is some common consideration between different ecommerce platforms to choose a theme.
6. Use Plugins And Extensions
To further customize, you can use plugins and extensions to add new features to your website. There are over 46,000 WordPress plugins available. Some features aren’t built into WooCommerce. For example, follow up with the buyers who didn’t complete the purchase, offer dynamic pricing and coupons, enable customers to calculate shipping costs before placing an order. For these, you need to use free or premium WooCommerce plugins.
To handle cart abandonment and recover the potential revenue loss from cart abandonment, you can use Abandoned Cart Lite for WooCommerce or WooCommerce Recover Abandoned Cart. Most niches offer customers lots of options. And to add advanced product filtering like colors, sizes, materials, brands and more, you can use WooCommerce Products Filter (WOOF) or WooCommerce Products Filter. In addition, to control shipping, pricing, and discounts, you can use WooCommerce Extended Coupon Features, WooCommerce Dynamic Pricing & Discount Rule, or WooCommerce Advanced Shipping. Try to find the proper plugins that you need according to your demand on the feature.
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