How To Make A Perfect Business Name?

by Cherry Chen
A perfect name for your business matters a lot. When it comes to starting a dropshipping business, making a perfect name for your dropshipping store is a crucial first step to building a memorable and profitable brand. The name will definitely become your business’s identity and will appear everywhere on your website, logo design, business cards, advertisements, products or services, and many other materials. It should be such that it distinguishes your dropshipping business identity from your competitors and can be remembered by customers easily. The article will introduce ways to come up with the business names, tips for making the business names as well as tools to generate the business names.

Ways To Come Up With Business Names

1. Brainstorm
Brainstorming is a creative process that needs to think outside the box and can be done independently or with others. There are no bad ideas.
You can brainstorm by yourself. Research what already exists, such as check out your competitors, browse for markets like Exchange, and list your favorite business names, to see if they inspire any ideas of your own.
You can also organize a fun brainstorming session and invite your friends, family, or employees to take part in and contribute ideas. Start by using some words that define your industry and products or services you deliver. Once you have a lot of ideas, you need to go back and sort them out to find the best. When you list your thoughts, consider using a word bank to organize them or categorize them by topic, that also helps to generate new ideas after brainstorming.
And there are four best brainstorming tools for 2019, includes Coggle, Mindmeister, LucidChart, and Scapple.
2. Experiment
Combine your various words with partial words. Don’t be judgmental. Just write various combinations down on paper. And review the lists to see if there is a combination that gives you a good impression when you see and hear it. Or you can share the lists with someone you trust to ask for their opinions and how they feel about them.
It also a good idea to try using the first letter of every word in a phrase or parts of words or names. For example, AOL (America Online), BENQ (Bringing Enjoyment and Quality to life), and BBC (British Broadcasting Corporation).
And take a symbol or an essential element of your work and try a new name starting from that word, just like Pixar, a combination of the word pixel and the initials of one of its founders, Alvy Ray Smith.
In addition, mix two or more words that are meaningful for you and your business. For example, Compaq (from “computer”  and “pack”), Groupon (from “group” and “coupon”), and Evernote (from “forever” and “note”).
3. Use mythology, literature, map or dictionary
It is a good idea to get inspiration from mythology, literature and map. Some famous brand names are about Greek and Roman legends, such as ASUS (from the mythical winged horse Pegasus) and Nike (the goddess of Victory). Furthermore, a character, place or object can also be a good start for a name, such as Samsonite (from the Bible character Samson), Starbucks (from Starbuck, the young chief mate of the Pequod, in Moby Dick).
You can also find out the Greek and Latin translations of your words. Figure out colors, gems, plants, or animals associated with your language to find unique yet appropriate associations and words that can be incorporated into names.
What’s more, use a world map to get inspired, such as Amazon (named after the largest river in the world, by volume of water), Adobe (after the Adobe Creek, running close to the founder’s house), and Fuji (named after the highest mountain in Japan).
Lastly, you could do as Blizzard and Twitter did and just pick a random word from a dictionary.

Tips For Making Business Name

1. Pick an easy name
Use the words that are simple and short and are easy to pronounce and write so that everyone can remember your business names, such as Apple, Southwest, and Virgin. An easy name also makes word-of-mouth communication easier because people can quickly remember and can tell it to others.
2. Available as a domain
You need to make sure that an appropriate domain name is available, ideally, YourCompanyName.com. Customers tend to associate a .com name with a more established business. It is necessary that your URL and business name match to fill your customers with confidence in case that your customers think of spams and web security. And you can check on the availability of a domain name on sites such as GoDaddy.com or NetworkSolutions.com.
3. Test your name
After you have picked a business name, you should test your name to find out if it is a perfect name by knowing people’s reaction. Share the selected name with your family members, trusted friends, even with your potential customers to see if they give good feedback. If the reaction is positive, then go ahead with the choice of the word or word phrase.
You can also test the name on Google AdWords which will list similar phrases along with the global and local monthly searches made for that keyword so that you can ensure that your company name is not already used on the web by others.
4. Avoid literal names
Avoid having a literal name for your business even if it lets consumers instantly know what you produce. You may have a business change later. A good idea is to opt for the word that a little abstract in the sense that it does not spell out your products or services. In other words, use a word that only gives the consumers a hint of what your company does.
5. Avoid geographic names
Avoid the situation that your business name consists of some geographic names unless that you are trying to establish a strong local affinity with a location, such as a neighborhood bar. Your business name should have a universal appeal for your business will grow in the future and cross the geographical boundary.

Tools To Generate Business Names

However, if you don’t have any ideas, or if you’ve hit a creative block, tools to generate business name are great to use to get inspiration for your own ideas and build off of what the generators present to you.
There is a list of business name generator tools:
1. Shopify’s business name generator
2. Namelix
3. Wordoid
4. Dot-o-mator
5. NameStation
6. Domain Hole
7. Oberlo’s business name generator
8. Bustaname
9. Domainr
10. Impossibility!
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