A logo is a direct representation of a brand and a company. It’s what makes your brand recognizable everywhere around the world. It’s one of the first things that customers will notice about your company, so it’s essential that it makes an excellent first impression. And designing a brand logo is a huge responsibility because it means finding a visual way to quickly, and effectively communicate the ideals of a brand. A good logo has to be simple, memorable, timeless, versatile, appropriate. The article will introduce the steps to design, ways to find inspiration, tips for designing logos, and some logo maker websites and tutorials.
Steps To Design
1.Planning & Research
You should have plans and do the research on how you want to approach the design, how it will be used, and how it will relate to your brand identity.
It’s important for you to consider your brand design style when crafting a logo to make sure it’s relative to your brand identity and use the same colors and fonts . Keep a consistent design across all types of designs is extremely important in creating and maintaining a brand identity. And what type of logo formats you need to create will depend on how you’re going to be using the logo. So also try to list how you’re going to use the logo.
2.Create a Logo Concept
To create a logo concept, you should choose a logo type and a style or trend.
In general, there are 5 main categories of logo types, including Symbols, Wordmark, Lettermark, Emblem, and Combination. Depending on the type of business you have, you can pick one of these categories to create your logo.
And there are some logo styles that never went out of style, including Minimal Logo Design, Colorful Logo Design, Abstract Logo Design, Retro & Vintage Logo Design, and Creative & Fun Logo Design.
A logo design specification is about how you want the logo to be designed.
Here are a few of the details you should include in your logo design specification:
Logo type (eg: monogram, wordmark, etc)
Use of colors (eg: brand colors, trends etc)
Logo formats to include (eg: PNG, AI, SVG, etc)
Dimensions (eg: vertical or horizontal, size of the logo)
Logo font (eg: signature, script, etc)
Use of the logo grid
Ask for others thoughts and advice
Choosing a font for your logo design is an important part of a logo design. And there are some of the most popular font types used in logo design, such as Signature Fonts, Handwritten Fonts, Monogram Fonts, Blackletter Fonts, Decorative Fonts.
You also need to choose your logo color to match your brand design. Make sure the colors you choose for the logo can relate to a color group to make it a professional and an accurately designed logo.
The background of your logo is another thing that need to consider. You should know how color works and can design multiple versions of logos using different colors.
So how you’re going to design the logo, DIY or hire a designer? You can make a decision based on your experience and your knowledge.
Ways ToFind Inspiration
Here are a few ways you can find inspiration for your logo design.
1.Browse Behance & Dribbble
Behance and Dribbble are two of the most popular platforms where users can create portfolios and showcase their best work. You can start searching for logo designs and see how designers use different styles of colors, fonts, symbols, and shapes to craft unique logos.
You can find images and designs related to the theme for your logo design and create a moodboard which is great for quickly finding inspiration.
You can find customizable logo templates on marketplaces such as Envato Elements and GraphicRiver to find inspiration from various styles of logo designs and niches.
You can carry a notebook wherever you go so that you can doodle something creative and inspiring as soon as you see or think of to come up with logo ideas.
5.Ask A Designer
You can also get in touch with a professional logo designer on social network and ask for advice. You will get tips on how to find inspiration, logo design standards, and so on.
Tips for Designing Logos
It is necessary for you to understand some of the basics of logo design which will help you better express your brand personality and make it customized.
1.Know Your Audience
Before you make a logo, you should know the audience you want to reach which will help you determine the types of fonts and colors you will use as well as the overall look and feel of your logo.
2.Check Out The Competition
You can look to your competitors and other businesses that target the same audience as you to see if you can spot patterns in font types, icons and colors. And think about what makes them different from you and how you can emphasise these differences in your logo design.
3.Pick The Right Fonts
The fonts you use help you convey the personality of your brand. Are you a luxury brand serving an up-market audience, or a fun, playful brand. These different personalities can be expressed through your font selection.
4.Choose Colors Wisely
Like fonts, the colors you use will help convey the personality of your brand, and different colors have different meanings. For example, Red conveys, energy, warmth, romance, passion, excitement. If you want to combine several colors to tell a complete brand color story, take a look at the color wheel and choose colors that work well together.
5.Keep it Simple
When it comes to creating a logo, less is more. Keep the design simple. Don’t use too many colors or fonts, and make sure that the colors complement each other, the same is true for using font pairs.
6.Tell A Story
Marketers today tend to agree that buyers connect much more strongly to stories than they do to the basic facts of your product. Ideally, a powerful logo features two stories: one that is obvious and another that is hidden.
7.Ask for Feedback
You should always create multiple iterations of your logo and ask your friends, family, and audience (if possible) for feedback. This will help determine which of your final designs is the winner.